# Performance Marketing Manager, Emerging Products

**Company:** [Upstart](https://hotfix.jobs/companies/upstart)
**Location:** Remote
**Role:** Performance Marketing
**Salary:** $139k – $192k/yr
**Experience:** 5+ years
**Skills:** Sem, Paid Social, Display Advertising, Media Buying, Keyword Strategy, Bid Management, Audience Management, A/B Testing, Landing Page Optimization, Digital Analytics, Customer Acquisition, Budget Forecasting
**Posted:** 2026-09-10

> Own and scale paid digital acquisition for Upstart’s HELOC product across SEM, paid social, display, and emerging channels. The role requires 5+ years of performance marketing experience, hands-on paid search expertise, and strong analytical and experimentation skills.

## Job Description

## Responsibilities
- Own and scale HELOC media buying across SEM, paid social, display, and emerging performance channels.
- Establish channel strategy, testing frameworks, and best practices for a zero-to-one performance marketing engine.
- Optimize bids, budgets, audiences, creative, and landing pages to achieve volume, CPA, and ROI targets.
- Design and run experiments across keywords, audiences, creatives, formats, and channels.
- Manage and forecast significant media budgets while balancing growth and efficiency.
- Partner with Product Marketing, Analytics, Creative, and product leadership to launch campaigns, unlock audiences, and improve conversion.

## Requirements
- 5+ years of experience in performance marketing or digital media buying, focused on SEM with additional paid social and/or display experience.
- Experience owning large-scale customer acquisition programs and significant monthly budgets.
- Proven ability to drive measurable growth against CPA, ROI, and volume targets.
- Hands-on expertise in paid search, including keyword strategy, bid management, ad copy testing, and landing page optimization.
- Strong analytical skills and ability to design experiments and make data-driven decisions.
- Ability to work effectively in a fast-paced, high-growth environment.

## Nice to have
- Experience in regulated or longer-consideration-cycle industries such as financial services, fintech, lending, insurance, or marketplaces.
- Experience launching and scaling products or channels from zero to one.
- Experience partnering with product and engineering teams to improve funnels and on-site conversion.

## Compensation and benefits
- Anticipated base salary: $138,600–$192,000 USD.
- Target bonuses, equity compensation, medical, dental, vision, retirement benefits, employee stock purchase plan, paid time off, family leave, wellness resources, and other benefits.

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