# Sales Development Representative

**Company:** [Sage](https://hotfix.jobs/companies/sage)
**Location:** New York, NY
**Role:** Sales Development
**Salary:** $70k – $90k/yr
**Experience:** 1+ years
**Skills:** Sales Development, Outbound Prospecting, Inbound Lead Response, CRM, HubSpot, Sales Engagement Tools, Discovery Calls, B2B SaaS, Enterprise Sales, Account Research, Pipeline Management
**Posted:** 2026-05-20

> Founding SDR building the outbound sales development motion for a senior living hardware + SaaS company. Prospect into enterprise accounts, qualify inbound leads, and help shape playbooks and processes.

## Job Description

## Responsibilities

- Contribute to building the Sales Development function from the ground up by defining processes, documenting best practices, and shaping the systems and playbooks that future SDRs will rely on.
- Drive targeted outbound prospecting into enterprise and mid-market senior living organizations, tailoring messaging by role, regional structure, and operational need to open high-value conversations.
- Respond to inbound leads from the website, webinars, and events with speed and precision - delivering timely, relevant outreach that converts interest into qualified meetings and early-stage pipeline.
- Conduct concise discovery to validate fit, uncover pain points, and elevate meeting quality before handing opportunities to Account Executives.
- Partner with AEs to support strategic account development—researching high-priority accounts, identifying key stakeholders, and coordinating multi-threaded outreach that accelerates deal progression.
- Execute marketing campaign follow-up and event-related outreach, maximizing pre- and post-event engagement to turn campaign activity into measurable pipeline.
- Maintain CRM excellence by documenting interactions, qualification details, and account insights to improve forecasting accuracy and support long-cycle enterprise sales efforts.
- Test new messaging, cadences, and prospecting tactics to continually refine outreach effectiveness and contribute to a scalable, repeatable SDR playbook.
- Share field insights with Sales and Marketing to strengthen ICP definition, enhance outreach strategies, and increase conversion rates across the funnel.

## Minimum Qualifications

- 1-3 years of experience in a Sales Development or Business Development role, ideally in B2B SaaS, hardware, or enterprise solutions.
- Experience prospecting into multi-stakeholder environments or regulated/operationally complex industries (healthcare, education, logistics, etc.)
- Strong written and verbal communication skills — you can craft clear, compelling messaging and hold confident conversations with director- and VP-level leaders.
- Comfortable balancing both inbound and outbound workstreams.
- Familiarity with CRM systems (Hubspot preferred) and sales engagement tools.

## Benefits and Compensation

- Competitive base compensation along with stock options.
- Expected annual salary range: $70,000-$90,000 USD base + commission.
- Fully-paid health and dental insurance coverage, vision insurance, membership to premium primary and urgent care, and online medical health providers.
- Take as you need time off policy, in addition to 7 paid holidays and a company wide winter break during the holidays.
- Office lunch and a fully stocked snack bar.
- Up to 2 remote days per week.

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