# Sr. Growth Marketer, Industries

**Company:** [GoHighLevel](https://hotfix.jobs/companies/gohighlevel)
**Location:** Remote
**Role:** Growth Marketing
**Experience:** 5+ years
**Skills:** Growth Marketing, Product Marketing, SaaS, Content Creation, Public Speaking, Strategic Planning, Analytics, Onboarding Strategies, B2B Marketing, Cross-Functional Collaboration
**Posted:** 2026-03-16

> Leads development of vertical-specific growth frameworks for industries like Marketing Agencies and Home Services, focusing on product adoption, activation, and expansion through strategies, content, education, and events. Requires 5+ years in growth/product marketing, strong writing, public speaking, and autonomous execution.

## Job Description

## What You’ll Be Doing

### Vertical Growth Framework
- Build and implement a repeatable framework to drive adoption and growth across priority industries
- Identify vertical-specific friction points and translate insights into measurable growth initiatives

### Marketing Agency Vertical (50%)
- Own growth strategy, education, and positioning for the agency segment
- Improve onboarding, activation, and expansion through targeted content and cross-functional initiatives

### Expansion Verticals (50%)
- Research and prioritize high-opportunity industries (e.g., Home Services)
- Develop industry-specific playbooks, courses, messaging, and growth strategies

### Education & Cross-Functional Impact
- Create scalable training and content that simplifies complex product capabilities
- Partner with Product and Customer facing teams to improve vertical-specific user experience and adoption

### Public Speaking & Events
- Represent HighLevel at conferences, meetups, and industry events
- Speak confidently about the product, use cases, and industry growth strategies
- Travel 25% or more to attend and present at events

## What You’ll Bring
- Experience building strategy from zero, not just optimizing existing systems
- Strong writing skills with the ability to simplify complex concepts
- Comfort with public speaking, workshops, and customer-facing environments
- Strategic thinking paired with executional excellence
- Ability to operate autonomously and create structure where none exists
- Analytical mindset with the ability to tie initiatives to measurable growth impact
- Comfort influencing cross-functional teams without formal authority

## Experience/Education/Certifications Required
- 5+ years in growth marketing, product marketing, lifecycle, or product-led growth roles
- Familiarity with SaaS platforms, product onboarding patterns, and B2B user journeys
- Comfortable leading initiatives across multiple stakeholders and delivering results without needing formal authority

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**Apply:** https://hotfix.jobs/jobs/b278306b-8447-49e0-8630-6e9b838a1085
**Canonical:** https://hotfix.jobs/jobs/b278306b-8447-49e0-8630-6e9b838a1085