# Demand & Campaigns Lead, EMEA

**Company:** [Notion](https://hotfix.jobs/companies/notion)
**Location:** Dublin, Ireland
**Role:** Growth Marketing
**Experience:** 12+ years
**Skills:** B2B Marketing, Demand Generation, Content Strategy, Campaign Management, Paid Advertising, Email Marketing, Webinars, Outbound Marketing, Revenue Attribution, AI Tools, Localization, Funnel Metrics, SaaS, Product Marketing, Notion
**Posted:** 2026-07-09

> Leads Notion’s EMEA marketing organization across demand generation, content, campaigns, and regional launches. The role requires 12+ years of B2B marketing experience, multidisciplinary people leadership, strong narrative and funnel expertise, AI fluency, and multi-market EMEA experience.

## Job Description

## Responsibilities
- Lead and develop a high-performing, cross-functional team of marketers spanning digital, demand generation, content strategy, and campaign execution.
- Own EMEA content and campaign narratives, including messaging houses and modular content bills of materials.
- Lead regional demand generation across self-serve and sales-assisted audiences, with measurable programs connected to pipeline and revenue.
- Orchestrate market launches and flagship regional campaigns across EMEA.
- Translate global narratives into market-ready messaging, toolkits, and channel plans.
- Partner with Country Marketing, Storytelling, Sales, and global Product Marketing teams.
- Build and apply AI-driven workflows for research, drafting, localization, and asset iteration.
- Use engagement data, customer feedback, and business metrics to refine messaging, content, and programs.
- Report on performance and advocate for improvements.

## Requirements
- 12+ years of experience in B2B marketing, including ownership of content or narrative and demand generation in a high-growth or enterprise SaaS environment.
- Experience building, managing, and developing multidisciplinary marketing teams.
- Strong messaging, narrative, content toolkit, and customer-focused writing skills.
- Hands-on experience with paid, email, webinar, and outbound demand-generation programs.
- Strong understanding of funnel metrics and revenue attribution.
- Active use of AI tools and ability to design AI workflows for a team.
- Experience running multi-market EMEA programs, including localization and cultural nuance.
- Ability to influence cross-functional stakeholders across Sales, Product Marketing, Communications, and Country teams.

## Nice to Haves
- Familiarity with Notion as a business product.
- Business-level proficiency in French or German.
- Experience with freemium business models.

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