# Sr. Product Marketing Manager, Programmatic Ad Solutions

**Company:** [Lyft](https://hotfix.jobs/companies/lyft)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $143k – $179k/yr
**Experience:** 10+ years
**Skills:** Programmatic Advertising, Audience Extension, Dsps, Ssps, Dmps, Cdps, Data Clean Rooms, Go-to-Market Strategy, Pricing Frameworks, Partnership Negotiation, Financial Modeling, Ad Tech
**Posted:** 2026-07-02

> Sr. Product Marketing Manager owning programmatic ad strategy, Audience Extension GTM, and key DSP/SSP partner relationships for Lyft Ads. Requires 10+ years in programmatic advertising, strong GTM and partnership skills, and cross-functional leadership with Product, Sales, and Data Science.

## Job Description

## Responsibilities

### Programmatic Strategy & Audience Extension Go-to-Market
- Own the end-to-end strategy and go-to-market for Lyft Ads' programmatic business, with a primary focus on Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app.
- Develop compelling narratives, positioning frameworks, and packaging structures that clearly articulate Lyft Ads' programmatic differentiation to agencies, brands, and demand partners.
- Define the commercial and product strategy for how Audience Extension is sold, including deal structures, influencing pricing, audience segmentation, and measurement integration.
- Partner closely with Product Management and Data Science to ensure programmatic offerings are technically sound, scalable, and competitively differentiated.
- Monitor programmatic market trends, competitive dynamics, and evolving buyer behavior to proactively refine strategy and maintain a leading position.
- Drive revenue growth through programmatic channels by identifying new demand sources and structuring scalable, repeatable go-to-market motions.

### Programmatic Channel & Partner Management
- Identify, evaluate, and manage relationships with key programmatic channel and revenue partners including DSPs, SSPs, data clean rooms, ad networks, and measurement providers.
- Partner with the leadership team to influence commercial negotiations and deal structuring across the programmatic partner ecosystem — defining how Lyft Ads integrates technically, commercially, and strategically with each partner.
- Build a partner prioritization framework that optimizes for revenue impact, technical efficiency, audience scale, and strategic alignment.
- Serve as the primary business point of contact for programmatic demand and measurement partners; drive QBRs, joint business plans, and revenue accountability.
- Work with Engineering, AdTech, and Product teams to ensure partner connections are optimally implemented and continuously improved.
- Evaluate emerging demand sources and new partnership models (e.g., retail media networks, data collaboration platforms) to identify incremental revenue opportunities for Lyft Ads.

## Requirements
- 10+ years of experience in digital advertising, with meaningful depth in programmatic, ad tech, or commerce/retail media.
- Strong knowledge of the programmatic ecosystem — including DSPs (e.g., DV360, The Trade Desk, Amazon DSP), SSPs, DMPs, CDPs, clean rooms, and measurement partners.
- Demonstrated experience structuring and negotiating commercial partnerships with technology and demand-side platforms.
- Experience developing go-to-market strategies and pricing frameworks for advertising products.
- Exceptional cross-functional collaboration skills; proven ability to work across Sales, Product, Engineering, Data Science, Marketing, and Finance.
- Strong analytical and financial modeling skills; ability to build business cases and model revenue scenarios.
- Outstanding written and verbal communication skills; capable of translating complex ad tech concepts into clear, compelling narratives for diverse audiences.
- Bachelor's degree or equivalent experience.

## Nice-to-Haves
- Experience at a commerce media company, mobility platform, retail media network, or high-growth digital publisher.
- Familiarity with audience extension products and off-platform programmatic solutions built on first-party data.
- Prior experience in a product marketing, strategy, or bizdev role within an ad tech organization.
- Understanding of location-based advertising, mobility data, and contextual targeting methodologies.
- Experience building and managing joint business plans with major agency holding companies and independent agencies.

## Compensation & Benefits
- Expected base pay range: $143000 - $178750 (San Francisco area; dependent on qualifications, experience, and location).
- Great medical, dental, and vision insurance options.
- Mental health benefits, family building benefits, child care and pet benefits.
- 401(k) plan with company match.
- Discretionary paid time off (salaried); 15 days PTO (hourly); 12 observed holidays.
- 18 weeks of paid parental leave.
- Subsidized commuter benefits.
- Monthly Lyft credits and complimentary Lyft Pink membership.

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