# Growth Marketing Manager

**Company:** [GlossGenius](https://hotfix.jobs/companies/glossgenius)
**Location:** New York, NY
**Role:** Growth Marketing
**Salary:** $145k – $170k/yr
**Experience:** 5+ years
**Skills:** Google Analytics, Mixpanel, Amplitude, Webflow, HTML, CSS, A/B Testing, Conversion Rate Optimization, SEO, Funnel Analysis
**Posted:** 2026-06-24

> Owns the GlossGenius website end-to-end, driving strategy, AI-powered experimentation, CRO, and cross-functional execution to convert service business owners into customers. Reports to VP of Growth Marketing; hybrid NYC role.

## Job Description

## What You'll Do

- Architect and own the GlossGenius website strategy, including a high-impact quarterly roadmap spanning paid and non-paid landing pages, CRO experiments, SEO and GEO improvements, analytics, and technical performance
- Design and deploy AI-powered systems across the website motion, including personalization engines, content generation workflows, and testing automation, restructuring how the team produces and optimizes web experiences rather than just accelerating individual tasks
- Execute rigorous A/B tests and iterative experiments to optimize critical conversion metrics across the funnel, translating results into decisions and strategy adjustments
- Shape how GlossGenius tells its story through the website, crafting narratives that resonate with service business owners and move them from first visit to activated customer
- Direct cross-functional execution across designers, developers, analytics, and partners in Product, Paid, Content, and Lifecycle Marketing to keep every initiative in the roadmap moving

## What We're Looking For

- 5+ years of experience driving growth at high-growth technology companies, with a track record of identifying and executing high-impact initiatives; experience serving service-based SMB customers is a plus
- Already rewired a growth or marketing motion with AI, building systems that changed how the function operates and hands-on experience implementing AI-powered workflows for personalization, content generation, or experimentation
- Comfortable operating without a defined playbook, with a track record of shipping fast, learning from results, and course-correcting as needed
- Deep fluency in growth fundamentals including conversion optimization, funnel analysis, experimentation design, and analytics, with the ability to build models and turn insights into action
- Strong product marketing instincts, with demonstrated ability to craft narratives that make service business owners feel understood and translate into copy and positioning that converts
- Proficient with website analytics and experimentation platforms like Google Analytics, Mixpanel, or Amplitude, and comfortable working directly in a modern CMS like Webflow
- Enough HTML/CSS or front-end exposure to unblock yourself without always needing a developer

## Benefits & Perks

- Competitive health & dental insurance options, effective on your first day of employment
- Flexible PTO
- In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
- Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
- Annual stipend for professional development and continued learning
- High performers at 5 years receive a generous stipend to use however you recharge best
- 401k benefit: employees are eligible to contribute starting day 1 of employment
- Dependent Care FSA
- Paid parental leave
- Fertility and adoption benefits via Carrot and Kindbody

The base salary for this role is between $145,000–$170,000 + equity + benefits.

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