# Group Marketing Manager, Base Chain

**Company:** [Coinbase](https://hotfix.jobs/companies/coinbase)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $206k – $242k/yr
**Experience:** 8+ years
**Skills:** Product Marketing, Go-to-Market Strategy, marketing operations, event strategy, Team Management, technical storytelling, onchain products, Generative AI
**Posted:** 2026-07-21

> Drive GTM strategy, launches, and marketing operations for Base (Coinbase's Layer 2). Own positioning, cross-functional execution, events, and team management of PMMs while translating complex onchain tech into developer-focused narratives. Requires 8+ years in product marketing/GTM with management experience.

## Job Description

## What you'll do
- Own GTM strategy and execution for priority products and audiences, including positioning, messaging, and launch planning that drives measurable adoption.
- Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex technical capabilities into clear narratives that resonate with developers and builders.
- Drive marketing operations for the team, including planning, prioritization, process design, and the operating cadence that keeps a fast-moving team delivering on time.
- Manage a team of up to 2 PMMs in a player-coach capacity, setting quality standards for storytelling and GTM execution while personally owning key workstreams.
- Shape Base's global events strategy and deliver end-to-end event presence, from flagship conferences to owned activations including Base Batches.
- Define and report on launch performance, adoption, pipeline influence, and partner amplification metrics, optimizing against them to inform ongoing strategy.

## Required Skills and Experience
- 8+ years in product marketing or GTM roles, including direct experience leading and managing a marketing team with measurable adoption or revenue outcomes.
- Track record of owning end-to-end GTM launches from strategy through execution, with demonstrated results in driving product adoption or pipeline growth.
- Proven experience running marketing operations and/or events at scale, delivering both the daily operating rhythm and high-visibility moments.
- Exceptional writing and storytelling ability with a demonstrated track record of distilling complex, technical concepts into compelling narratives for developer and builder audiences.
- Fluency with how onchain products work (payments, stablecoins, tokenization, custody) and demonstrated comfort partnering directly with Product and Engineering teams.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

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