# Marketing Lead

**Company:** [Roger Healthcare](https://hotfix.jobs/companies/roger-healthcare)
**Location:** San Francisco, CA
**Role:** Content Marketing
**Salary:** $170k – $220k/yr
**Experience:** 7+ years
**Skills:** Content Marketing, Brand Marketing, Growth Marketing, SEO, Demand Generation, Product Marketing, Sales Enablement, Email Campaigns, Social Media Management, Webinar Production, Conference Strategy, Storytelling, Design
**Posted:** 2026-07-22

> Lead content, brand, and growth marketing for a healthcare AI startup. Own strategy and execution for thought leadership, demand gen, SEO, social, webinars, conferences, and sales enablement in a high-autonomy role.

## Job Description

## What You’ll Own

You’ll drive projects across content, brand, and growth marketing, including:

**Brand & Content Creation**
- Design beautiful marketing materials: case studies, flyers, one-pagers, decks
- Create product marketing content: demos, feature launches, videos
- Produce blogs, SEO-driven content, and white papers
- Build thought leadership content around AI, healthcare, and our team
- Develop sales enablement materials for AEs & SDRs
- Write compelling narratives grounded in user stories and outcomes

**Growth & Demand Generation**
- Run consistent outbound and nurture email campaigns
- Execute paid acquisition experiments
- Manage all social channels
- Lead webinar planning, execution, and content
- Drive conference strategy: lead lists, dinners, attention-grabbing campaigns
- Continuously improve website content and SEO performance
- Experiment with new lead channels and user advocacy motions
- Partner with Customer Success on customer delight programs (gifts, spotlights, social proof)

## You Might Be a Great Fit If You Are
- 7+ years into your marketing career
- Obsessed with crisp storytelling, design, and execution — not theorizing
- Able to take a fuzzy idea and turn it into a polished asset without handholding
- Excited to speak with users, extract insights, and turn them into content
- Energized by a fast-paced environment with high autonomy
- Comfortable owning end-to-end deliverables and being accountable for outcomes

## Why Join Us
- Platinum health, dental, and vision insurance
- Flexible PTO
- Be at the forefront of LLM innovation in healthcare
- Founded by AI Researchers from Cornell and Amazon Alexa
- Make a tangible difference in the lives of clinicians and patients
- Work on a mission that matters, backed by AI innovation and top-tier investors

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