# Associate Director, CRM & Martech
**Company:** [Spotify](https://hotfix.jobs/companies/spotify)
**Location:** Remote
**Experience:** 10+ years
**Skills:** Salesforce, Mparticle, CRM, Cdp, Lifecycle Marketing, Audience Segmentation, Campaign Orchestration, AI, Experimentation Frameworks, Attribution Models
**Posted:** 2026-04-21
> Lead CRM and Martech strategy and execution to drive advertiser acquisition, engagement, and revenue growth. Own roadmap, drive AI/automation adoption, and lead a high-performing team.
## Job Description
## What You'll Do

- Lead the strategy and execution of CRM and marketing technology to drive advertiser acquisition, engagement, retention, and revenue growth
- Design and scale lifecycle marketing programs that improve through experimentation, automation, and continuous learning
- Build and optimize audience segmentation, lead management, and campaign orchestration across channels
- Own the CRM and Martech roadmap, ensuring tools and systems are integrated, scalable, and aligned with business goals
- Partner with Product, Engineering, Data, and Sales to translate business needs into effective, data-driven marketing solutions
- Drive adoption of AI and automation to improve personalization, efficiency, and speed of insight across marketing programs
- Oversee measurement frameworks, attribution models, and reporting to enable clear, actionable decision-making
- Lead and develop a high-performing team, creating clarity around priorities, ownership, and ways of working

## Who You Are

- 10+ years of experience in CRM, lifecycle marketing, or marketing technology, ideally within a B2B or ads environment
- 5+ years of experience leading and developing teams, with a focus on building strong, collaborative cultures
- Experienced in designing and scaling lifecycle marketing programs that drive measurable business outcomes
- Hands-on experience working within CRM and CDP ecosystems (e.g., Salesforce, mParticle) and how to leverage them effectively
- Know how to partner cross-functionally with Product, Engineering, Data, and Sales to deliver integrated solutions
- Comfortable working with data and analytics, and can translate insights into clear recommendations and actions
- Experience with experimentation frameworks and using testing to inform strategy and optimization
- Experience implementing emerging technologies, including AI, and how they can be applied to improve marketing effectiveness
**Apply:** https://hotfix.jobs/jobs/associate-director-crm-martech-at-spotify-97b6066f-3b6e-4e85-99d5-2cbda613dd23
**Canonical:** https://hotfix.jobs/jobs/associate-director-crm-martech-at-spotify-97b6066f-3b6e-4e85-99d5-2cbda613dd23