# AI Search & Web Lead
**Company:** [Watershed](https://hotfix.jobs/companies/watershed)
**Location:** San Francisco, CA, New York, NY
**Salary:** $175K-$195K
**Skills:** SEO, Aeo, Geo, Llm Optimization, Ab Testing, Cro, Cms Management, AI Tools, Vendor Management, Analytics
**Posted:** 2026-06-25
> Own end-to-end web infrastructure and organic/AI search visibility for Watershed's demand gen efforts. Drive pipeline through SEO, LLM optimization, CRO, and hands-on testing while managing vendors and developers.
## Job Description
## What you'll own
- Organic and AI-sourced pipeline: MQL and pipeline contribution from organic and AI search is the primary scorecard. Work across SEO, content infrastructure, and on-page optimization to grow inbound lead volume and quality.
- LLM rankings and AEO / GEO: Track where Watershed appears (and doesn't) in AI-generated answers, run experiments, build the measurement approach, and steadily improve visibility and citation rate across the content themes that matter most.
- Optimization & testing: Run a rigorous testing program across the website + key organic/GEO channels, working with Design and Content to improve conversion at every step — with pipeline impact as the measure.

## What we're looking for
- Someone with a known playbook for scaling organic growth + improving LLM visibility and citations
- A strong POV on scaling and improving website content + functionality leveraging AI
- Hands-on AB testing experience; build and run a testing program from day one without a lot of ramp time
- A strong ability to manage external vendors and developers without needing to write all the code yourself
- Strong analytical instincts; track what you own and know when something is or isn't working
- Deep fluency in AI tools and models, both as a growth channel and a leverage point for team productivity and impact

Must be willing to work from an office 4 days per week (except for remote roles).
**Apply:** https://hotfix.jobs/jobs/ai-search-web-lead-at-watershed-b258777a-800a-4b13-bc75-b3ef9d199376
**Canonical:** https://hotfix.jobs/jobs/ai-search-web-lead-at-watershed-b258777a-800a-4b13-bc75-b3ef9d199376