# Product GTM Lead

**Company:** [Scribe](https://hotfix.jobs/companies/scribe)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $175k – $220k/yr
**Experience:** 5+ years
**Skills:** Product Marketing, messaging, Positioning, Sales Enablement, customer research, Competitive Analysis, Go-to-Market Strategy, market segmentation, icp development, case studies, pitch decks, demo flows
**Posted:** 2026-07-22

> Product GTM Lead partnering with Sales and Customer Success to develop messaging, positioning, and enablement materials. Requires 5+ years in product marketing or related roles, exceptional storytelling, customer insights, competitive intelligence, and cross-functional leadership in a fast-growing startup.

## Job Description

## What You'll Do

**Messaging & Positioning**
- Develop our unique value proposition and messaging framework for our products and translate into the formats sales needs.
- Create sales talk tracks, slide decks, and demo flows.

**Customer & Market Insights**
- Define key market segments and Ideal Customer Profiles to help optimize marketing and sales efforts.

**Sales & Customer Success Product Enablement**
- Create compelling materials for Sales & CS teams that clearly communicate our value and enable them to win upmarket deals with shorter sales cycles and expand within accounts.

**Competitive Intel**
- Be the source of knowledge within the company for competitive intel, ongoing market shifts, and trends; leverage AI to scale yourself.

**Voice of the Customer**
- Be the voice of our customers and partner with Product to influence the product roadmap.
- Create case studies and proof points for our different audiences and their use cases.

**Strategy & Planning**
- Plan, implement, and manage the go-to-market strategy based on company goals, across the self-serve and sales-assisted sides of our business.

**Leadership**
- Build strong relationships and lead cross-functional teams across Sales, Customer Success, Demand Gen, and Product. Be their go-to PMM partner.

## What We're Looking For
- 5+ years in a product marketing, transferable marketing/product management/sales role
- Exceptional written, verbal, and visual communicator and storyteller with keen ability to understand different audiences and distill key messages to persuade them to take action
- Experience developing Sales & CS collateral such as pitch decks, one-pagers, demo videos, case studies, onboarding guides, talking points, objection handling
- Big-picture thinker with strong business understanding and ability to identify opportunities to increase account acquisition, conversion, and expansion
- Strong analytical skills to connect quantitative and qualitative insights and apply those learnings to optimize our messaging, positioning, and enablement material throughout the funnel
- Strong project management, prioritization, and organization skills
- A creative curiosity, collaborative ethic, hardworking enthusiasm, and ambition
- A consistent ability to lead and collaborate seamlessly across functions with high EQ (emotional intelligence)
- Comfort in a fast-growing startup environment

You could be a great fit if:
- You are a storyteller and have a deep love of the written word
- You are highly data driven (qual and quant) and transform what you learn and patterns you see → new stories → increased funnel performance
- You put the customers at the center of everything you do
- You flourish in ambiguity and can make quick, thoughtful decisions
- You have fluency working with revenue orgs, and you have deep empathy and intuition for what they need to be set up for success
- Excited to demo new products and features, internally and externally

**Nice to Have**
- Prior experience in a Sales role
- Enterprise B2B experience

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