# Marketing Lead

**Company:** [Thera](https://hotfix.jobs/companies/thera)
**Location:** New York, NY
**Role:** Growth Marketing
**Salary:** $80k – $150k/yr
**Experience:** 4+ years
**Skills:** Paid Advertising, Content Creation, Brand Management, Product Launch, Marketing Attribution, Field Marketing, Storytelling
**Posted:** 2026-05-29

> Thera is seeking a hands-on Marketing Lead to drive top-of-funnel demand generation, manage paid ads, run events, and lead product launches. This role requires a creative operator with a strong bias for action and accountability.

## Job Description

## What you'll own
* Top of funnel demand generation
* Paid ads across search, social, and new channels
* In-person events, field marketing, and partnerships
* Product launches and new product storytelling
* Brand voice, messaging, and positioning
* Creative experiments including stunts and viral moments
* Marketing attribution and pipeline influence

## What success looks like
* Consistent inbound leads that convert
* Clear link between marketing and pipeline
* Events that drive real conversations, not just swag
* Fast launches with real customer pull
* A brand people recognize and talk about

## About you
* **4 to 7+ years in marketing**, ideally at fast-moving startups
* Hands-on operator who can run paid ads, write copy, and ship campaigns yourself
* Strong storyteller with a sharp instinct for brand voice
* Comfortable owning experiments end-to-end
* Bias toward action, speed, and high standards

## Not a fit if
* You want a pure management role or need a big team to operate
* You avoid ambiguity or measurable outcomes
* You're not willing to be in-person in NYC

## Why Thera
* Room to experiment and move fast
* Direct ownership of outcomes
* A product people actually like
* Support for creative risks that work

Read more about our cultural principles: https://www.getthera.com/principles

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