# Demand Generation Campaign Manager

**Company:** [Justworks](https://hotfix.jobs/companies/justworks)
**Location:** New York, NY
**Role:** Growth Marketing
**Salary:** $109k – $136k/yr
**Experience:** 5+ years
**Skills:** Demand Generation, Campaign Management, integrated marketing, B2B Marketing, marketing technology, Marketing Analytics, cross-functional project management, lead routing, paid media, Lifecycle Marketing, Pipeline Management, A/B Testing
**Posted:** 2026-08-05

> Owns end-to-end B2B demand generation campaigns, coordinating cross-channel teams, Sales, and SDR partners to drive pipeline and bookings. The role requires 5+ years of campaign or integrated marketing experience, strong analytical skills, and disciplined cross-functional execution.

## Job Description

## Responsibilities

### End-to-End Campaign Execution
- Own the full execution lifecycle of assigned integrated campaigns.
- Manage timelines, dependencies, quality, and multiple workstreams.
- Make tactical decisions to keep programs on track and aligned with objectives.

### Cross-Channel Orchestration
- Coordinate Paid Media, Web, Lifecycle, Field, and Brand partners to create a cohesive customer journey.
- Manage cross-functional dependencies and timelines to ensure programs launch on time.
- Hold teams accountable to SLAs and proactively escalate blockers.

### Brief Development and GTM Alignment
- Create campaign briefs covering objectives, targeting, messaging, and channel mix.
- Align campaign strategy with Product Marketing, Content, Brand, and Revenue teams.
- Synthesize feedback and recommend strategic refinements based on data and stakeholder input.

### Pipeline Accountability and Optimization
- Manage campaign performance against funnel targets, including leads, MQLs, IOs, pipeline, and bookings.
- Identify new tactics and iterate on underperforming programs.
- Champion a resilient, test-and-learn approach to continuous improvement.

### Data Analysis and Iteration
- Measure campaign performance and communicate results to stakeholders.
- Derive actionable insights to inform optimization and budget allocation.
- Build campaign measurement infrastructure and use data to make trade-off decisions.

### Stakeholder Activation and Revenue Alignment
- Act as the primary operational contact for Sales and SDR teams for assigned campaigns.
- Enable Sales teams with campaign content and context.
- Monitor internal SLAs and lead-routing best practices.
- Partner with Revenue leadership and provide visibility and execution support.

### Function Contribution
- Participate in team planning and process refinement.
- Share campaign learnings and best practices.
- Contribute to the evolution of playbooks and standards.
- Build expertise in a campaign domain, channel, audience, or motion.

## Requirements

- 5+ years of experience in demand generation, integrated marketing, or campaign management, preferably in a B2B environment.
- Demonstrated ability to execute complex workflows using GTM standards and SLAs.
- Track record of owning multiple campaigns or programs from planning through optimization.
- Strong cross-functional project management and stakeholder coordination skills.
- Comfort with marketing technology, analytics platforms, and data-driven decision-making.
- Ability to manage ambiguity and competing priorities.
- Organized, detail-oriented approach to execution and documentation.
- Strong written and verbal communication skills.
- Ability to collaborate, influence stakeholders, exercise judgment, and work autonomously.
- Resilient, growth-oriented mindset with a willingness to experiment and iterate quickly.

## Compensation and Benefits

- Base wage range: **$109,000.00–$136,000.00 per year** for the New York City office.
- Actual compensation depends on factors including skills, relevant experience, and work location.
- Salary ranges may differ for positions based in other locations.
- Benefits and perks are provided under Justworks’ Total Reward Philosophy.

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