# Product Marketing Manager

**Company:** [Shippo](https://hotfix.jobs/companies/shippo)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $122k – $165k/yr
**Experience:** 3+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Competitive Intelligence, Customer Research, Sales Enablement, Messaging & Positioning, Api Products, B2B SaaS, Market Research, Win/Loss Analysis
**Posted:** 2026-04-13

> Develops messaging and positioning for shipping platform products, partners with Product, Sales, and Marketing for launches and adoption. Requires 3-5+ years B2B SaaS product marketing experience, especially in e-commerce/logistics.

## Job Description

## Responsibilities
- Develop clear messaging and positioning for Shippo’s products across both our app and API offerings, ensuring our value resonates with merchants, developers, and platform partners.
- Partner with Product and Engineering teams to bring new features and capabilities to market through coordinated go-to-market planning and execution.
- Own messaging and go-to-market support for product launches, ensuring new capabilities translate into clear customer understanding and product adoption.
- Conduct customer and market research—including interviews, win/loss analysis, and usage insights—to deepen understanding of shipper needs and behavior.
- Own competitive intelligence across the shipping and logistics technology landscape, translating insights into positioning updates, battlecards, and sales enablement materials.
- Enable Sales and Partnerships teams with product collateral, pitch narratives, and feature education that improve customer understanding and win rates.
- Partner with Demand Generation and Growth Marketing teams to ensure campaigns accurately reflect product value and target the right audiences.
- Work with Product and Growth teams to improve onboarding, activation, and feature usage through product messaging, lifecycle communications, and educational content.
- Represent the voice of the shipper internally by bringing customer insights, competitive dynamics, and market feedback into product and go-to-market decisions.
- Monitor product adoption metrics and identify opportunities to increase engagement and feature usage across the platform.

## Requirements
- 3–5+ years of product marketing experience in B2B SaaS, ideally within e-commerce, logistics, fintech, or platform-based products.
- Strong ability to translate complex product capabilities into clear and compelling customer messaging.
- Experience supporting product launches and go-to-market initiatives in collaboration with Product, Engineering, and Sales teams.
- Experience conducting customer research, competitive analysis, and market insight development.
- Excellent written and verbal communication skills with the ability to create clear narratives, product materials, and presentations.
- Strong cross-functional collaboration skills and experience partnering with Product, Growth Marketing, and Sales teams.
- Demonstrated ability to influence product adoption, activation, or feature usage through messaging, education, or lifecycle initiatives.
- Experience in eCommerce, logistics, or shipping technology is required.

## Nice-to-haves
- Experience marketing developer or API products is a strong plus.
- Comfort operating in a fast-moving, high-growth environment with multiple audiences and product surfaces.

## Compensation
- Standard base pay range: $122k - $165k annual salary (midpoint $144k).
- +1 range for high cost areas like NYC and California.
- Total compensation includes equity, medical, dental, vision, and other benefits.

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**Apply:** https://hotfix.jobs/jobs/af4ff50f-87c8-435b-ba5a-6f5ecb2e7b8c
**Canonical:** https://hotfix.jobs/jobs/af4ff50f-87c8-435b-ba5a-6f5ecb2e7b8c