# Senior Director, Industry Lead

**Company:** [Fetch](https://hotfix.jobs/companies/fetch)
**Location:** Remote
**Role:** Sales Engineering
**Salary:** $168k – $375k/yr
**Experience:** 10+ years
**Skills:** Salesforce, Excel, AI Tools, digital media, advertising, Account Management, sales quotas, media performance metrics, advertising kpis, Forecasting
**Posted:** 2026-07-29

> The Senior Director, Industry Lead manages a team of sales and account professionals to drive revenue growth through client acquisition, retention, and expansion in digital advertising. Requires 8+ years in new business/account management, 2+ years managing AEs and AMs, quota attainment, and strong understanding of advertising KPIs and Salesforce.

## Job Description

## Role Responsibilities
- Manage the team's broader client acquisition, retention, and expansion strategies, resulting in partnerships that generate revenue.
- Oversee industry sales revenue and progress to quota while providing accurate assessment of progress to Fetch leadership.
- Guide Partner and Account Managers by providing structured coaching, regular feedback, and clear direction on account planning and execution.
- Direct sales professionals to work efficiently and expand influence across targeted accounts.
- Develop the team’s AI fluency and influence new process adoptions.
- With limited oversight, work closely with XFN partners like GTM, Finance, and People Experience to lead hiring processes and onboard new employees, maintaining Fetch’s values and culture.
- Collaborate with cross-functional teams, including marketing, finance, legal, and operations, to deliver partner success and manage deal execution.
- Develop sales strategies that ensure Fetch remains a preferred partner, informed by performance insights, partner segmentation, and industry benchmarks.
- Apply a deep understanding of how Fetch’s advertising solutions drive partner business outcomes, connecting campaign performance to key KPIs.
- Contribute to account-level planning and the implementation of revenue strategies within the industry, leveraging data and insights to influence decisions.
- Maintain Salesforce hygiene and accuracy, ensuring data integrity for forecasting and reporting.
- Serve as an ambassador for Fetch within the industry, representing the company with professionalism and credibility in partner interactions and events.
- Partner with senior leadership to operationalize long-term strategies into clear, actionable goals for the team.

## Minimum Requirements
- 2+ years of people management experience with demonstrated success in mentoring or coaching both Account Executives and Account Managers to reach performance goals.
- 8+ years of new business and account management experience within digital media, advertising, or related industries.
- Proven success meeting or exceeding sales quotas through the acquisition of new clients.
- Strong understanding of media performance metrics, advertising KPIs, and how data informs business decisions.
- Proficiency in Salesforce and Excel with strong analytical, forecasting, and organizational skills.
- Familiarity with emerging AI tools that support account growth and sales performance.

## Preferred Requirements
- Direct experience with mid-market clients in travel or disruptor services like food delivery, home services, etc.
- Strong collaboration skills with a track record of working cross-functionally to solve problems and deliver results.
- Ability to translate strategic direction from leadership into tactical plans for direct reports.
- Lead by example - you own Fetch’s core values and drive your team towards the company vision. You embody a strong work ethic and operational rigor in processes.
- You’re an expert within your category, and understand key partners, partner competitors, along with developments/trends in the industry and adjacent industries.

## Compensation
- Base salary range: $168,000 - $187,500
- On-target earnings (OTE) range: $336,000 - $375,000 (does not include accelerators or sales plan incentive funds, which employees may also be eligible for)
- Equity in Fetch
- 401k match up to 4%
- Comprehensive medical, dental, and vision plans (including for pets)
- $10,000 annual education reimbursement
- Flexible PTO, 9 paid holidays, year-end week-long break
- 20 weeks paid parental leave for primary caregivers, 14 weeks for secondary
- One-time $2,000 Calvin Care Cash for new family members
- Flexible work environment (office or fully remote in the US)

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