# Founding Content Lead

**Company:** [OffDeal](https://hotfix.jobs/companies/offdeal)
**Location:** New York, NY
**Role:** Content Marketing
**Salary:** $200k – $232k/yr
**Experience:** 3+ years
**Skills:** Content Creation, Storytelling, Case Studies, Video Production, AI Workflows, Prompt Engineering, Blog Writing, Website Content, Creative Direction, Content Library Management
**Posted:** 2026-07-30

> Founding Content Lead at OffDeal, an AI-native investment bank for founder-owned businesses. Own end-to-end creation of deal stories, case studies, video, and website content using AI workflows to build trust with SMB owners. 3-6 years content experience, strong portfolio, and AI fluency required.

## Job Description

## Responsibilities
- Turn closed deals and client outcomes into memorable case studies, testimonials, and stories across written, visual, and video formats. Own each story from concept and interview preparation through final delivery.
- Source and direct videographers, photographers, and other creative partners. Own the brief, production plan, handoffs, captions, on-screen text, graphics, and final cut.
- Own OffDeal’s blog and core website content, including case-study pages, tombstones, team content, company updates, and other proof surfaces.
- Build repeatable AI-native workflows for finding stories, organizing source material, and turning one strong asset into many distinct, channel-native formats. Maintain a content library that teams across OffDeal can easily use.
- Identify and build new organic formats and channels for reaching business owners (after establishing credibility foundation).
- Work directly with the Head of GTM, senior leadership, investment bankers, and engineering team.

## Requirements
- 3–6 years creating content in a marketing, editorial, agency, or startup setting, with meaningful ownership of both the process and finished work.
- Outstanding storyteller with taste: can absorb complex raw material, find the story that matters, and make it clear, human, and memorable.
- Portfolio that demonstrates strong writing and range, including at least one video, customer story, or case study driven from concept to finished asset.
- Experience creating content for SMB owners and owner-operators, ideally in trades, healthcare practices, industrials, or other Main Street sectors.
- Love building with AI: AI is default way of working; have built prompt systems, workflows, or AI tools that materially multiply output.
- Builder and owner: energized by taking an idea from initial concept through production and finished output.
- Understand owner-operators: make complex subjects simple without jargon or talking down to time-constrained, skeptical business owners.
- Highly organized and resourceful; comfortable directing outside partners and managing several productions at once.

## Nice-to-Haves
- Familiarity with financial services or M&A, or a track record of quickly mastering unfamiliar, technical subjects.
- Experience testing, launching, or growing an organic content format or channel.

## Similar jobs

- [Editorial Lead](https://hotfix.jobs/jobs/7b8cef7c-af11-43c3-a7c6-2f522fd0bcaf) - Sentry - San Francisco, CA - $175k – $240k/yr
- [Content Marketing Manager, Demand Generation](https://hotfix.jobs/jobs/e30e45fd-8774-4907-b8e1-7f8707208484) - OpenAI - San Francisco, CA - $227k – $252k/yr
- [Narrative And Content Lead](https://hotfix.jobs/jobs/97d48f93-1590-435a-9c40-ffa7531eac64) - GovWell - New York, NY - $165k – $185k/yr
- [Content Marketing Lead](https://hotfix.jobs/jobs/103d3e48-5f5f-4c37-ab22-053467369184) - E2b - San Francisco, CA - $160k – $200k/yr
- [Senior Content Manager](https://hotfix.jobs/jobs/a18719b2-cea9-4a58-aec8-948e5ed26374) - Perplexity - San Francisco, CA - $150k – $190k/yr

**Apply:** https://hotfix.jobs/jobs/aefe7f83-1d07-47b8-a634-c1ec6372733b
**Canonical:** https://hotfix.jobs/jobs/aefe7f83-1d07-47b8-a634-c1ec6372733b