# Marketing Lead

**Company:** [Rippling](https://hotfix.jobs/companies/rippling)
**Location:** New York, NY, San Francisco, CA
**Role:** Product Marketing
**Salary:** $180k – $230k/yr
**Experience:** 8+ years
**Skills:** B2B Saas Marketing, Channel Marketing, Product Marketing, Demand Generation, Content Marketing, Field Marketing, Account-Based Marketing, Go-to-Market Strategy, Positioning, Revenue Operations, Attribution, Okrs
**Posted:** 2026-09-10

> Leads the marketing strategy and execution for Rippling’s Private Equity channel, spanning product marketing, content, demand generation, ABM, and field programs. Requires 8+ years of B2B SaaS marketing experience and the ability to build cross-functional channel programs from the ground up.

## Job Description

## Responsibilities
- Own the Private Equity channel marketing strategy, roadmap, operating plan, budget priorities, and go-to-market motions.
- Lead product marketing for the Private Equity audience, including positioning, messaging, pitch decks, briefs, value-proposition materials, objection-handling guides, and co-marketing materials.
- Build a content and thought-leadership strategy, including ROI frameworks, PE and portfolio-company case studies, operational-efficiency narratives, partner spotlights, and co-marketing activations.
- Design and execute demand-generation programs targeting PE firms, including segmentation, account-based marketing, channel mix, personalization, and attribution.
- Own an ABM motion for high-value firms and coordinate personalized outreach, content, and field activities.
- Activate field marketing through executive dinners, relevant events, industry conferences, LP/GP summits, lunch-and-learns, and portfolio-company forums.
- Build scalable event playbooks tied to pipeline and account strategy.
- Align with partnerships, sales, revenue operations, partner success, solution consulting, and broader channel marketing teams.
- Establish measurement frameworks, funnel metrics, and OKRs in partnership with RevOps.

## Requirements
- 8+ years of B2B SaaS marketing experience.
- Experience operating as a senior individual contributor across multiple marketing disciplines.
- Track record of building channel, partner, or ecosystem marketing programs from the ground up.
- Experience owning or directly executing demand generation, product marketing, content, and field marketing.
- Strong account-based marketing experience with high-value target accounts.
- Ability to develop positioning and executive-level narratives for financially sophisticated audiences.
- Strong cross-functional collaboration and influencing skills without formal authority.
- Analytical approach to measurement, OKRs, and data-driven decision-making.
- Comfort working with ambiguity and building programs from scratch while executing them.

## Compensation
- Competitive salary, benefits, and equity.
- US-based compensation varies by location and is determined using factors including professional background, experience, and location.

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