# Senior Principal, Marketing Strategic Finance & Analytics

**Company:** [Airbnb](https://hotfix.jobs/companies/airbnb)
**Location:** Remote
**Role:** Revenue Operations
**Salary:** $204k – $245k/yr
**Experience:** 15+ years
**Skills:** SQL, Financial Modeling, Financial Analysis, ROI Analysis, Kpi Framework Development, Data Visualization, Cross-Functional Collaboration, Stakeholder Management, Presentation Skills, Marketing Analytics
**Posted:** 2026-05-20

> Senior finance and analytics leader supporting Airbnb's Marketing organization with budget planning, ROI evaluation, KPI tracking, and strategic decision-making. Requires 15+ years experience in financial planning and analytics with strong cross-functional influence.

## Job Description

## Responsibilities
- Support strategy discussions on spend allocation and pacing between Finance and Marketing leadership
- Partner with Financial Operations to track Marketing media and production budgets
- Establish KPI frameworks for marketing channels and campaigns; set and monitor KPI targets, OKRs, and efficiency goals
- Develop ROI calculation methodologies with Data Science and Research teams; lead holistic campaign reviews accounting for qualitative and quantitative impacts
- Support weekly reporting needs from Marketing and Hosting organizations; conduct quarterly campaign performance reviews
- Conduct deep dives into business trends and drivers of variance; independently lead data extraction, analysis, visualization, and presentation
- Partner with Marketing, Product Marketing, and Hosting leadership to develop strategy and support business performance

## Requirements
- 15+ years of relevant business and analytics experience (mix of financial planning, management consulting, and/or analytics preferred)
- Strong financial analysis and modeling skills
- SQL experience preferred
- Ability to work and influence cross-functionally across internal teams (marketing, data science, finance) and external partners
- Strong communication skills for synthesizing large data sets into narratives and recommendations for various audiences
- Advanced presentation skills (Google Docs, Keynote, Excel)

## Preferred Skills
- Experience working within marketing ecosystem (media agency, content providers, or brands)
- Familiarity with marketing channels and KPIs, acquisition funnel analysis, campaign effectiveness evaluation

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