# Director of Marketing

**Company:** [Sangoma](https://hotfix.jobs/companies/sangoma)
**Location:** Remote
**Role:** Product Marketing
**Experience:** 7+ years
**Skills:** HubSpot, Salesforce, WordPress, Jira, SEO, Email Marketing, Content Marketing, Digital Advertising, Marketing Automation, Marketing Analytics
**Posted:** 2026-06-22

> Lead demand generation, channel marketing, marketing operations, PR, and events to drive pipeline and revenue for a UCaaS/CCaaS company. Requires 7+ years B2B marketing leadership experience in SaaS or telecom.

## Job Description

## Demand Generation & Growth Marketing
- Develop and execute integrated marketing programs across digital advertising, email marketing, content marketing, SEO, website optimization, webinars, events, and marketing automation.
- Drive qualified lead generation, pipeline growth, customer acquisition, and revenue performance.
- Partner with Revenue Operations and Sales leadership to optimize lead management, conversion rates, and campaign effectiveness.

## Channel Partner Marketing & Growth
- Develop and execute marketing strategies that support partner recruitment, activation, engagement, and revenue growth.
- Drive partner-generated pipeline through VARs, MSPs, distributors, technology alliances, referral partners, and master agent/TSD ecosystems.
- Lead co-branded campaigns, joint go-to-market initiatives, partner enablement programs, MDF activities, and channel marketing efforts that increase partner productivity and market reach.

## Marketing Operations & Analytics
- Oversee marketing technology platforms, campaign execution, attribution, reporting, and performance measurement.
- Define, monitor, and report on key marketing and pipeline metrics.
- Leverage data-driven insights to optimize marketing investments and maximize ROI.

## Brand, PR & Communications
- Lead public relations, analyst relations, thought leadership, media outreach, and corporate communications initiatives.
- Strengthen Sangoma's brand presence and market positioning across key industries and customer segments.
- Ensure consistent messaging and brand execution across all marketing channels.

## Events & Customer Engagement
- Lead strategy and execution for trade shows, partner conferences, webinars, customer events, and industry sponsorships.
- Partner with Customer Success and Sales teams to develop programs that support customer retention, adoption, expansion, and advocacy.

## Leadership & Collaboration
- Lead, mentor, and develop a high-performing marketing team.
- Collaborate closely with Sales, Channel Sales, Product Management, Customer Success, Revenue Operations, and Executive Leadership to align go-to-market strategies and business objectives.
- Manage agency and vendor relationships while fostering a culture of innovation, accountability, and continuous improvement.

## Requirements
- 7+ years of progressive B2B marketing experience, including leadership experience managing marketing teams.
- Proven success building and executing demand generation programs that drive measurable pipeline growth and revenue.
- Experience in SaaS, cloud communications, telecommunications, UCaaS, CCaaS, CPaaS, MSP, or related technology industries.
- Strong understanding of channel and partner marketing, including experience supporting VARs, MSPs, distributors, master agents, TSDs, technology alliances, referral partners, and reseller ecosystems.
- Demonstrated success developing partner marketing programs, co-branded campaigns, joint go-to-market initiatives, partner enablement strategies, and MDF programs.
- Expertise in demand generation, digital marketing, website optimization, marketing operations, lead management, and marketing analytics.
- Experience managing marketing budgets and measuring performance through attribution, funnel metrics, and ROI analysis.
- Hands-on experience with marketing and sales technologies such as HubSpot, Salesforce, WordPress, Jira, and related marketing automation and CRM platforms.
- Strong analytical, communication, presentation, and leadership skills.
- Proven ability to collaborate effectively across Sales, Product Management, Customer Success, Revenue Operations, and Executive teams.

## Preferred Qualifications
- Experience marketing Unified Communications, Contact Center, Voice, Telecommunications, Cloud Communications, AI-powered business applications, or related technology solutions.
- Experience supporting both direct sales and channel-led go-to-market models.
- Experience with partner recruitment, MDF management, channel enablement, and partner-generated pipeline programs.
- Experience leading public relations, analyst relations, and corporate communications initiatives.
- Experience managing trade shows, partner conferences, customer events, and large-scale marketing programs.

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