# Growth Marketing Manager, Paid Channels

**Company:** [Runway](https://hotfix.jobs/companies/runway)
**Location:** Remote
**Role:** Performance Marketing
**Salary:** $150k – $200k/yr
**Experience:** 4+ years
**Skills:** Google Ads, Smart Bidding, Tcpa, Troas, Performance Max, Demand Gen, SQL, Ga4, Mixpanel, A/B Testing, Conversion Lift Studies, Server-Side Tracking, Enhanced Conversions, Mcp, Chatgpt Ads
**Posted:** 2026-08-07

> Own paid search and emerging bidding channels for an AI-native creative platform, managing seven-figure budgets, acquisition economics, experimentation, and incrementality across US and international markets. Requires 4+ years of paid search experience and deep Google Ads expertise.

## Job Description

## Responsibilities
- Manage Google Ads and emerging bidding-platform channels, including campaign structure, keywords, bids, budgets, negative keywords, quality score, geographic splits, and device splits.
- Own cost per acquisition and optimize the funnel from impression to registration to subscription.
- Run a continuous testing roadmap covering bidding strategies, optimization events, ad copy, landing pages, audiences, and geographic splits.
- Design and evaluate incrementality tests, including geo holdouts, conversion-lift studies, and pause tests.
- Allocate budgets across US and international markets based on performance.
- Launch new bidding platforms and develop operating playbooks.
- Produce daily and weekly performance readouts focused on causal drivers.
- Collaborate with analytics, creative, lifecycle, product marketing, and engineering teams on tracking, attribution, and landing-page conversion.

## Requirements
- 4+ years of paid search management experience.
- Direct ownership of seven-figure advertising budgets.
- Deep Google Ads expertise, including Smart Bidding, tCPA/tROAS, Performance Max, AI Max, Demand Gen, search-term hygiene, quality score, and Google Ads Editor.
- Experience running incrementality tests and applying their results.
- Fluency in funnel economics, including CAC, LTV, cost per acquisition, and payback.
- Comfort working with data; SQL experience or willingness to learn it.
- Experience with GA4, Mixpanel, or an equivalent analytics platform.
- Strong experimentation discipline and clear written reporting.

## Nice-to-haves
- Subscription, freemium, or consumer SaaS experience.
- International or multi-market paid search experience.
- Experience with MCP or AI tooling for optimization and reporting automation.
- Experience with AI-native ad surfaces or non-Google bidding platforms.
- Familiarity with attribution infrastructure, including click IDs, enhanced conversions, and server-side tracking.

## Compensation
- Annual salary range: $150,000–$200,000 for candidates in the U.S.
- Compensation depends on experience, skill level, qualifications, and internal equity.

## Similar jobs

- [Growth Marketing Manager](https://hotfix.jobs/jobs/4457a7be-5a03-4a00-9f58-f559a68dd839) - Juicebox - San Francisco, CA - $150k – $200k/yr
- [Growth Marketing Manager, Paid Social](https://hotfix.jobs/jobs/75989a56-fd06-4f16-9336-ac71a001dd23) - Decagon - San Francisco, CA - $160k – $210k/yr
- [Performance Marketing Designer](https://hotfix.jobs/jobs/bf5155ad-b11f-4540-ae80-9834b6b6dcd7) - Genius AI - New York, NY - $130k – $145k/yr
- [Paid Social Specialist](https://hotfix.jobs/jobs/4a9d6594-e0e1-4eae-aeb9-fce16c363227) - Webflow - Remote - $173k – $173k/yr
- [Designer, Growth Marketing](https://hotfix.jobs/jobs/1bf35160-eba9-4899-824a-e03f61afc66d) - Runway - Remote - $175k – $215k/yr

**Apply:** https://hotfix.jobs/jobs/ade5ce44-3800-4a01-92a9-4a5790ab29f6
**Canonical:** https://hotfix.jobs/jobs/ade5ce44-3800-4a01-92a9-4a5790ab29f6