# GTM & Enablement Program Manager

**Company:** [Snowflake](https://hotfix.jobs/companies/snowflake)
**Location:** Menlo Park, CA
**Role:** Sales Enablement
**Salary:** $133k – $174k/yr
**Experience:** 3+ years
**Skills:** Sales Enablement, Program Management, Project Management, Revenue Operations, Gtm Operations, MEDDIC, MEDDPICC, SaaS Sales, Stakeholder Management, Learning & Development, Onboarding Programs, Sales Methodologies
**Posted:** 2026-07-08

> Build, scale, and operate Go-to-Market onboarding and enablement programs at Snowflake (Observe). Own operational execution, coordinate cross-functional SMEs, manage learning assets and bootcamps, track KPIs, and drive continuous improvement for sales productivity. Requires 3+ years in sales enablement or GTM program management.

## Job Description

## Responsibilities
- Own the operational execution of Go-to-Market onboarding and enablement programs from planning through delivery.
- Manage quarterly onboarding schedules, boot camps, and learning calendars across the GTM organization.
- Coordinate cross-functional subject matter experts to deliver onboarding sessions and enablement initiatives.
- Develop and maintain program plans, timelines, agendas, documentation, and operational playbooks.
- Ensure enablement materials, learning paths, and content libraries remain organized, current, and accessible.
- Coordinate logistics for onboarding events, including communications, scheduling, travel, and participant readiness.
- Partner with GTM leadership to identify onboarding priorities and continuously improve learning experiences.
- Establish feedback loops with managers and new hires to identify knowledge gaps and recommend program enhancements.
- Track onboarding effectiveness through key performance indicators, readiness milestones, and 30/60/90-day success metrics.
- Present program outcomes, recommendations, and operational updates to leadership.
- Manage multiple initiatives simultaneously while maintaining high standards for execution and stakeholder communication.
- Drive consistency, scalability, and operational excellence across enablement programs.
- Identify opportunities to improve processes, reduce operational friction, and increase program effectiveness.
- Build strong partnerships across Sales, Product Marketing, Sales Operations, Customer Success, and other GTM functions.

## Basic Qualifications
- 3+ years of experience in Sales Program/Project Management, Sales Enablement, Revenue Enablement, or Go-to-Market Operations.
- Experience managing cross-functional programs from planning through execution.
- Experience supporting enterprise software or SaaS sales organizations.
- Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
- Excellent verbal and written communication skills with confidence interacting across all levels of the organization.
- Experience coordinating multiple stakeholders and driving projects forward without direct authority.
- Demonstrated ability to use data, metrics, and feedback to improve programs and business outcomes.
- Familiarity with modern enterprise sales methodologies such as MEDDIC/MEDDPICC or Challenger.

## Preferred Qualifications
- Experience in Sales Enablement, Customer Enablement, Learning & Development, or Revenue Enablement.
- Former Account Executive or Sales Engineer who transitioned into program management or enablement.
- Experience supporting onboarding programs within a high-growth SaaS organization.
- Experience managing learning content libraries, onboarding curricula, or enablement platforms.
- Knowledge of enterprise sales processes and go-to-market motions.
- Strong presentation, facilitation, and stakeholder management skills.
- Creative problem-solving mindset with a passion for continuous improvement.
- Experience working in fast-paced, high-growth technology companies.

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