# Product Marketing Lead

**Company:** [Writer](https://hotfix.jobs/companies/writer)
**Location:** San Francisco, CA, New York, NY
**Role:** Product Marketing
**Salary:** $144k – $240k/yr
**Experience:** 6+ years
**Skills:** Product Marketing, B2B SaaS, Go-to-Market Strategy, Positioning, Messaging, Sales Enablement, Competitive Intelligence, Market Research, Agentic AI, Enterprise Ai, Product Launches, Customer Success
**Posted:** 2026-08-20

> Leads go-to-market strategy, positioning, launches, competitive differentiation, and adoption for WRITER’s AI products. Requires substantial B2B SaaS product marketing experience, strong sales enablement skills, and the ability to translate complex AI capabilities for technical and business audiences.

## Job Description

## Responsibilities
- Own end-to-end product marketing for WRITER Agent and other key Core app features, including positioning, messaging, launch strategy, and competitive differentiation.
- Partner with product, demand generation, content, communications, and customer marketing teams on product and feature launches.
- Translate product investments into sales-ready narratives and develop pitch materials, one-pagers, and objection-handling guides.
- Drive product and feature adoption through user communications and programs.
- Conduct competitive intelligence and market research.
- Collaborate cross-functionally to maintain consistent product messaging across the buyer journey.

## Requirements
- 6+ years of product marketing experience, or 3+ years of product marketing experience plus 5+ years in a related field such as sales enablement, customer success, customer education, or product management.
- Product marketing experience in a B2B SaaS environment.
- Experience using agentic AI to automate go-to-market workflows.
- Track record bringing complex products to market with clear positioning for technical and business audiences.
- Strong sales enablement skills.
- Experience working cross-functionally with Product, Sales, and Customer Success.
- Excellent written communication.

## Nice-to-haves
- Experience or familiarity with the enterprise AI or agentic AI landscape.

## Compensation & Benefits
- $144,000–$240,000 annual compensation.
- Generous PTO and company holidays.
- Medical, dental, and vision coverage for employees and families.
- 16 weeks of paid parental leave for all parents.
- Fertility and family planning support.
- Early-detection cancer testing.
- Flexible spending and dependent care FSA options.
- Health savings account with company contribution for eligible plans.
- Wellness and learning and development stipends.
- Company-wide and team off-sites.
- Company stock options and 401(k).

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