# Director, Advisor Relations

**Company:** [Fora](https://hotfix.jobs/companies/fora)
**Location:** New York, NY
**Role:** Customer Success
**Salary:** $170k – $190k/yr
**Experience:** 10+ years
**Skills:** advisor relations, program development, Team Leadership, retention strategy, event management, sentiment analysis, Cross-Functional Collaboration, luxury travel knowledge, Scalable Systems, performance measurement
**Posted:** 2026-07-21

> Director of Advisor Relations to own retention, experiences, recognition programs, and sentiment for Fora X, the community of highest-value travel advisors. Requires 10+ years in travel/hospitality/member experience with proven track record building/scaling high-impact programs that drive commercial outcomes.

## Job Description

## Key Responsibilities
- Develop and lead the Advisor Relations team, including managing the travel-knowledge expert bench and programming at scale.
- Own the strategy and execution of experiences that retain advisors, such as hosted conferences, local offices, co-working spaces, partner experiences (fams, retreats, hotel openings), and bespoke events. Partner with relevant teams to refine goals and advisor-fit. Prove program impact on growth and retention, and allocate investment accordingly.
- Own Fora X recognition programs end-to-end, including developing new ones, operations, events, qualification criteria, and collaboration with lifecycle marketing.
- Own Fora X Advisor sentiment, leading responses to issues surfaced via Support, NPS, or insights; build cross-functional processes for escalation, resolution, and advocacy across product, support, and programming.
- Run the travel-knowledge bench as a service center for the Fora X business partner team to access expertise on travel nuances and conference selection.

## Requirements
- 10+ years in travel, hospitality, membership, or premium member experience, with 3+ years at a senior, lead, or director level owning a function or program end-to-end.
- Track record of building high-performing programs from the ground up, with demonstrable scale and outcomes.
- Demonstrated ability to link experiences to commercial outcomes like retention and growth.
- Track record of scaling high-touch programs through systems like segmentation, qualification, allocation, and self-serve options.
- Experience hiring, managing, and developing a team (managing contractors or vendors is a plus).
- Travel-adjacent credibility and fluency in luxury travel to earn respect from advisors and experts.
- Comfort owning scarce, high-demand access (e.g., event seats, fam slots) with fair, holistic decision-making and expectation management.
- Strong cross-functional skills and genuine warmth toward the community.
- Ability to work in the U.S.

## Strongly Preferred
- High-growth startup or technology-enabled business experience.
- AI-forward and excited to use new tools as a core part of work.

## Compensation and Benefits
- Base salary range of $170K–$190K + performance bonus + equity (final compensation depends on level; multiple levels considered).
- Unlimited vacation.
- Health Insurance (including option fully covered by Fora).
- Dental & Vision Insurance.
- Wellhub Memberships.
- 401k plan with company match.
- Commuter Benefits.
- Supplemental Life Insurance.
- Stock Options.

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