# Partner Marketing Manager

**Company:** [6sense](https://hotfix.jobs/companies/6sense)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $83k – $122k/yr
**Experience:** 5+ years
**Skills:** B2B Marketing, partner marketing, Field Marketing, alliance marketing, ecosystem marketing, co-marketing programs, pipeline attribution, event coordination, Stakeholder Management, B2B SaaS, isv partnerships, co-sell motions
**Posted:** 2026-07-31

> Build and execute joint go-to-market programs, events, and co-marketing campaigns with strategic partners to drive pipeline and revenue. Requires 5+ years B2B marketing experience including 2+ years in partner or field marketing, strong stakeholder influence, and revenue-focused measurement.

## Job Description

## Responsibilities

**Joint Go-to-Market Programs**
- Build and run co-marketing programs with strategic partners from end to end: partner alignment, asset development, campaign execution, field activation, and measurement.
- Own the pipeline contribution from partner marketing activity and be accountable for reporting it clearly.

**Joint Events and Activations**
- Own the partner presence at key industry events (including our own, BreakThrough), co-hosted webinars, and joint field programs.
- Coordinate logistics, messaging, and follow-up across both sides of the partnership to make sure activations generate pipeline.

**Partner Relationships**
- Serve as the primary marketing counterpart to partner marketing and alliances teams at key accounts.
- Build working relationships where partner counterparts actively seek us out.
- Create opportunities for 6sense to co-present at joint events and develop trust that makes joint programs move faster.

**Partner Marketing Metrics**
- Define what success looks like for partner marketing at 6sense.
- Work with marketing operations to build the reporting infrastructure to measure it.
- Communicate results to marketing leadership and BD stakeholders on a regular cadence.

**Performance Measurement**
- **Partner-Sourced Pipeline**: Volume and velocity of pipeline generated through co-marketing programs and partner activations, tracked with clear attribution.
- **Partner Marketing Engagement**: Depth of engagement from partner counterparts: co-investment in programs, co-branded content produced, joint events executed, and partner-sourced leads generated.
- **Enablement Adoption**: Usage and effectiveness of partner-facing enablement materials, measured by partner sales team feedback and co-sell conversation rates.
- **Program Execution Quality**: On-time, on-brief delivery of co-marketing programs - with the partner relationship strengthened as a result.

## Competencies and Behaviors

- **Influence Without Authority**: Operates effectively where key dependencies (partner counterparts, internal sales, product marketing) don't report into the same leadership. Builds alignment through credibility and relationships.
- **Revenue-First Thinking**: Connects every program to pipeline and revenue. Measures success by outcomes produced, not outputs like content or events.
- **Partner-Facing Presence**: Comfortable representing 6sense externally with confidence and preparation.
- **Execution Discipline**: Manages complexity of co-marketing at pace and gets joint programs across the finish line despite complex approval chains.
- **Cross-Functional Orchestration**: Works fluidly across product marketing, demand generation, content, field marketing, and BD to bring partner programs to life.

## Requirements

- 5 or more years in B2B marketing, with at least 2 years in a field marketing role, partner marketing, alliance marketing, or ecosystem marketing role where you owned outcomes and field programs.
- Experience working directly with external partner stakeholders: presented to partner leadership, negotiated co-marketing agreements, and maintained productive relationships through disagreements.
- A clear point of view on how to measure partner marketing impact, including handling attribution ambiguity.
- Familiarity with the B2B SaaS technology ecosystem: how ISV partnerships, technology integrations, and co-sell motions work in practice.

## Compensation

Base Salary Range: $83,317.50 - $122,199.00. Other compensation may include a bonus program or commission plan, and stock options. Benefits include health insurance, 401K matching, paid holidays, self-care days, PTO, and more.

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