# Senior Integrated Campaigns Manager

**Company:** [Vercel](https://hotfix.jobs/companies/vercel)
**Location:** San Francisco, CA, New York, NY, Austin, TX
**Role:** Product Marketing
**Salary:** $150k – $207k/yr
**Experience:** 7+ years
**Skills:** B2B Marketing, integrated campaigns, Demand Generation, campaign strategy, multi-channel marketing, Program Management, kpi definition, performance reporting, developer marketing, technical saas marketing
**Posted:** 2026-07-22

> Lead end-to-end global integrated marketing campaigns for Vercel's developer platform and AI tools. Translate product priorities into multi-channel narratives that drive awareness, adoption, and revenue across developer and enterprise audiences, partnering with PMM, events, digital, and sales teams.

## Job Description

## Responsibilities
- Own the end-to-end strategy, planning, and execution of Vercel's global integrated campaigns, from big-idea development through channel activation, measurement, and iteration.
- Translate product and business priorities into campaign narratives and messaging architectures tailored to distinct audiences: developers, full-stack teams, product leaders, and enterprise buyers.
- Orchestrate multi-channel programs across paid, owned, and earned channels in partnership with Growth, Digital, and Performance Marketing, ensuring every touchpoint ladders up to a unified story.
- Partner with Strategic Events and Field Marketing to extend campaigns into trade shows, regional events, and developer meetups to create experiences that reinforce the campaign narrative in person.
- Align with Sales and BDR leadership so campaigns fuel outbound motions with the right messaging, content, and follow-up plays that convert.
- Build and maintain the global campaign calendar, managing dependencies, sequencing, and regional alignment across functions and time zones.
- Define success metrics upfront, then measure, report, and optimize by running structured experiments across creative, messaging, channels, and audience segments.
- Mentor and guide campaign best practices across the marketing org, raising the bar for how Vercel plans and ships integrated programs.

## Requirements
- 7+ years of B2B marketing experience, with 3+ years leading integrated or demand generation campaigns — within developer tools, cloud infrastructure or other technical SaaS products.
- A proven track record of owning global, full-funnel campaigns end to end, with clear pipeline and revenue impact you can point to.
- Deep understanding of developer audiences and the nuances of marketing technical products without dumbing them down.
- A strong storyteller who can shape a campaign narrative and hold it consistent across every channel and region.
- Exceptional program management skills: you can coordinate across regions, time zones, and a dozen stakeholders without dropping threads.
- Data-fluent, with hands-on experience defining KPIs, building reporting, and using performance data to make optimization calls.
- Comfortable operating with autonomy in a fast-paced, high-growth environment where priorities evolve quickly.

## Nice-to-Haves
- Have marketed directly to developer communities or run technical content programs.
- Have launched campaigns supporting AI, cloud, or infrastructure products.
- Have worked in both high-growth startups and large-scale enterprise organizations.

## Compensation and Benefits
- The San Francisco, CA base pay range for this role is $150,000 - $207,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location.
- Competitive compensation package, including equity.
- Inclusive Healthcare Package.
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
- Flexible Time Off.
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
- The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role.

## Similar roles

- [Senior Marketing Manager, Evals](https://hotfix.jobs/jobs/069345dc-9fa2-44d3-8eb9-d46bbd6faaa6) - Mercor - San Francisco, CA - $150k – $200k/yr
- [Product Marketing Lead](https://hotfix.jobs/jobs/366edaf1-3f84-41e3-b08b-44b221de55d7) - F2 - New York, NY - $150k – $250k/yr
- [Senior Product Marketing Manager](https://hotfix.jobs/jobs/18c2c6a3-fa39-485a-a3b0-d0f9d452b332) - Suno - New York, NY - $150k – $175k/yr
- [Senior Manager of Product Marketing, Billing & Insurance](https://hotfix.jobs/jobs/d8be8994-69cb-4eec-b2d0-af090cfdf7ae) - SimplePractice - Remote - $150k – $170k/yr
- [ABM Lead](https://hotfix.jobs/jobs/2fcc92a2-baa6-4299-a6e2-6c88671df873) - Harper - San Francisco, CA - $150k – $190k/yr

**Apply:** https://hotfix.jobs/jobs/abb42fca-dc82-48d4-a9a8-50c83a06872e
**Canonical:** https://hotfix.jobs/jobs/abb42fca-dc82-48d4-a9a8-50c83a06872e