# Culture Marketing Lead

**Company:** [Spotify](https://hotfix.jobs/companies/spotify)
**Location:** Dubai, United Arab Emirates
**Role:** Product Marketing
**Experience:** 10+ years
**Skills:** Content Marketing, Experiential Marketing, Culture Marketing, Campaign Strategy, Artist Marketing, Content Strategy, Editorial Strategy, Social Media, Partnerships, Creator Collaborations, Audience Insights, Performance Marketing, Team Leadership, Music Marketing, Go-to-Market Strategy
**Posted:** 2026-07-28

> Leads Spotify’s culture, content, and experiential marketing strategy across MENAT+, partnering with music teams, artists, creators, and regional stakeholders. The role requires 10+ years of marketing experience, deep knowledge of MENA and Türkiye culture, and fluency in English and Arabic.

## Job Description

## Responsibilities
- Define and lead Spotify's culture marketing strategy across MENAT+, developing campaigns that tap into music, pop culture, and youth culture to grow brand love and cultural relevance.
- Lead culturally rooted campaigns spanning content, partnerships, creator collaborations, and experiential marketing.
- Partner with Spotify's Music team to develop and execute artist marketing plans and integrated go-to-market campaigns.
- Define the region's content pillars and editorial voice across short-form video, long-form storytelling, social-first content, editorial features, and emerging formats.
- Build and manage experiential activations, live events, and fan experiences connected to local culture.
- Serve as the cultural authority for the region while ensuring consistency with Spotify's global brand.
- Lead, coach, and develop a team of Content Marketing Managers.
- Establish measurement frameworks using audience insights and performance data to refine strategy and demonstrate business impact.
- Monitor cultural trends, consumer behavior, and the competitive landscape across MENA and Türkiye.

## Requirements
- 10+ years of marketing experience, with significant experience in culture, music, content, and experiential marketing, ideally in entertainment, media, or technology platforms.
- Experience building content programs from the ground up, with strong knowledge of platform formats and editorial strategy.
- Extensive experience partnering with music teams, artists, labels, and creative partners.
- Experience building, leading, and developing high-performing marketing teams.
- Deep knowledge of music and culture across MENA and Türkiye.
- Strategic and cultural perspective, with the ability to identify where Spotify should engage and align cross-functional teams around a vision.
- Ability to thrive in a fast-paced, matrixed environment, navigate ambiguity, influence stakeholders, and collaborate across global and regional teams.
- Fluency in English and Arabic.

## Nice to Have
- Turkish language proficiency.

## Work Arrangement
- Based in Dubai, with some in-person meetings and flexibility to work from home.

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