# Product Marketing Manager, Knowledge Work - Core Products

**Company:** [Anthropic](https://hotfix.jobs/companies/anthropic)
**Location:** San Francisco, CA, New York, NY
**Role:** Product Marketing
**Salary:** $320k – $320k/yr
**Skills:** Product Marketing, Positioning, messaging, Sales Enablement, icp frameworks, persona development, Storytelling, web copywriting, battlecards, Objection Handling, analyst relations, Pricing Strategy, Claude, AI Automation, use-case development
**Posted:** 2026-08-13

> Own positioning, messaging, persona frameworks, website content, and sales enablement for Claude’s core knowledge-work products. The role suits an autonomous product marketer with strong writing, systems thinking, AI workflow experience, and a background marketing broad-use software.

## Job Description

## Responsibilities

- Define and evolve positioning and messaging for Chat, Cowork, and Claude’s core knowledge-work products.
- Build and maintain sales enablement assets, including pitch decks, battlecards, and objection-handling materials.
- Develop proof points, comparisons, and narratives for economic buyers and internal champions.
- Create ICP and persona frameworks that inform messaging and campaigns.
- Own website and product-page messaging.
- Build libraries of use cases by product, function, and persona.
- Partner with GTM, Marketing, and Partners to maintain consistent messaging and materials.
- Build AI-native systems using Claude, Skills, and automations to keep positioning, messaging, personas, and enablement materials current.
- Contribute to plans, pricing, packaging, and analyst-relations materials as they intersect with positioning and messaging.

## Requirements

- Experience owning positioning and messaging for an established software product used broadly across personas and use cases.
- Strong writing and storytelling skills across pitch decks, web copy, battlecards, and persona documentation.
- Experience building ICP and persona frameworks and translating research into scalable messaging.
- Experience creating sales-enablement assets and working directly with sales teams on objection handling and win/loss dynamics.
- Ability to operate autonomously as an individual contributor and write and ship assets directly.
- Systems thinking and the ability to move quickly and decisively in an evolving environment.
- Experience using AI, particularly Claude, to inform and automate product-marketing workflows.
- Experience marketing AI or productivity software to a broad, cross-functional buyer base.
- Bachelor’s degree or equivalent combination of education, training, and experience.

## Nice-to-haves

- Experience with analyst-relations processes and reports, such as Gartner or Forrester.
- Familiarity with plans, pricing, packaging, and related communications.
- Experience as a Senior Product Marketing Manager or Product Marketing Lead at a productivity, collaboration, or knowledge-work software company, with ownership of core-product positioning.

## Compensation and Benefits

- Annual compensation: **$320,000–$320,000 USD**.
- Staff are expected to work from the San Francisco or New York office at least once a month for cross-functional stakeholder engagement.
- The role may require up to 40% travel for events and customer engagements.
- The company currently expects staff to work from an office at least 25% of the time, though some roles may require more.
- Visa sponsorship is available for eligible roles and candidates.

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