# Director Lifecycle Marketing

**Company:** [Talkiatry](https://hotfix.jobs/companies/talkiatry)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $180k – $200k/yr
**Experience:** 10+ years
**Skills:** Product Marketing, Consumer Marketing, Demand Generation, Employer Branding, Recruitment Marketing, Paid Media, Go-to-Market Strategy, Brand Positioning, Messaging, Data Analysis, AI Tools
**Posted:** 2026-06-22

> Lead clinician-facing marketing as a senior IC, owning employer brand, demand generation, and recruitment marketing campaigns to attract qualified mental health clinicians. Requires 8-10+ years in product/consumer marketing with healthcare audience experience.

## Job Description

## Responsibilities
- Drive end-to-end recruitment marketing campaign planning and execution across clinician personas (psychiatrists, therapists, and nurse practitioners), from awareness through completed application.
- Own demand generation across paid and organic channels, including web, Doximity, LinkedIn, and Indeed, to deliver a qualified pipeline of clinician applicants, partnering closely with Talent Acquisition on shared funnel and volume goals.
- Develop and own Talkiatry's employer brand and clinician value proposition, differentiating Talkiatry in a highly competitive market for mental health talent.
- Manage external agencies, contractors, and media partners across paid media, content, and creative to extend team capacity and execute against our hiring targets.
- Collaborate cross-functionally with Talent Acquisition, Operations, Clinical, and Creative to optimize the candidate journey and integrate clinician-focused initiatives into broader marketing efforts and storytelling.
- Represent the voice of the clinician by conducting and synthesizing both quantitative and qualitative research across clinician personas, ensuring insights inform marketing and talent strategy.
- Develop and refine compelling clinician messaging and positioning tailored to Talkiatry's mission and vision.
- Partner with Marketing teams to create clinician-facing materials, including landing pages, emails, recruiting collateral, and thought leadership content.
- Track and analyze recruitment marketing metrics such as applicant volume, cost per qualified applicant, and conversion to hire, using data-driven insights to inform spend and GTM priorities.

## Requirements
- 10+ years of product marketing or consumer marketing experience, including ownership of business critical launches and multi-stakeholder GTM initiatives (candidates with 8+ years of exceptional, directly relevant experience will also be considered).
- Experience marketing to healthcare provider or clinician audiences, strongly preferred.
- Exceptional storytelling and communication skills, with the ability to distill complex topics into clear, consumer-friendly messages.
- Demonstrated experience leveraging AI tools for audience and content insights, content production, and workflow automation.
- Deep expertise in go-to-market strategy, brand positioning, and developing messaging.
- Experience working directly with field teams, influencing GTM strategy with audience insights.
- Strong analytical abilities, capable of synthesizing data to drive strategy and improve marketing performance.
- Collaborative and adaptable, able to navigate cross-functional teams and manage multiple priorities effectively.
- Bachelor’s degree required; Master’s degree preferred.

## Nice-to-Haves
- Familiarity with how clinicians evaluate practice opportunities is a significant advantage.

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