# Head of Agency Sales, Commerce Media

**Company:** [Fluent](https://hotfix.jobs/companies/fluent)
**Location:** New York, NY
**Role:** Account Executive
**Salary:** $150k – $340k/yr
**Experience:** 12+ years
**Skills:** Programmatic Media Sales, Commerce Media, Programmatic Guaranteed, PMP, Open Exchange Inventory, Relationship Building, Sales Cycle Management, Strategic Partnerships, Industry Networking, Sales Playbook Development
**Posted:** 2026-05-04

> The Head of Agency Sales (Commerce Media) will drive programmatic revenue across major US agency holding companies, building relationships, developing sales strategies, and closing large-scale commitments. This is a hunter role focused on securing $50M+ in annual agency revenue.

## Job Description

## What You'll Do
* Build and manage senior relationships across all six major holding companies at the programmatic investment and commerce media practice levels
* Own the full sales cycle from network pitch to IO execution for programmatic demand flowing through Fluent's commerce media network
* Develop and close annual upfront and programmatic guaranteed commitments with holdco trading desks
* Partner with product and yield teams to translate advertiser demand signals into supply and pricing strategy
* Represent Fluent at key industry events (Cannes, ANA, IAB, ShopTalk) as a commerce media thought leader
* Build the playbook for how Fluent sells programmatically at scale — this role will grow a team around it

## Requirements
* 12+ years in programmatic media sales, with direct holding company coverage at a senior level
* Deep existing relationships at GroupM, Publicis, IPG, or equivalent — you should be able to call three holding company leads this week
* Fluency in how programmatic guaranteed, PMP, and open exchange inventory is bought and planned within agency holding structures
* Deep commerce media fluency — you understand what performance advertisers are trying to solve, how to frame non-endemic demand, and why post-transaction is among the highest-intent surfaces in digital media
* Demonstrated track record of securing large-scale holdco commitments — a clear path to $50M+ in annual agency revenue is the expectation, not the aspiration
* Comfortable operating in a high-growth, build-it-as-you-go environment — this is not a mature sales org; you'll be building infrastructure while closing

## Benefits
* Salary Range: $150,000 to $170,000 base, $300,000-$340,000 OTE.

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