# VP of Demand Generation

**Company:** [Blink](https://hotfix.jobs/companies/blink)
**Location:** Boston, MA
**Role:** Growth Marketing
**Salary:** $200k – $250k/yr
**Experience:** 8+ years
**Skills:** Demand Generation, B2B Saas Marketing, Paid Media, Marketing Operations, Attribution Modeling, Pipeline Generation, ROI Analysis, A/B Testing, Sales Alignment, Linkedin Advertising, Google Ads, Meta Advertising
**Posted:** 2026-07-02

> Lead global and US demand generation strategy for Blink's employee experience platform. Own multi-channel pipeline and revenue growth, partner with sales leadership, manage marketing team and paid media investments from Boston office (hybrid).

## Job Description

## Responsibilities
- Define and lead global demand generation strategy across the U.S. and EMEA.
- Set priorities, focus on highest-impact growth levers, and align marketing to revenue goals.
- Serve as strategic partner to the CMO and executive team on growth decisions.
- Lead, coach, and empower a high-performing marketing team with a data-driven approach.
- Act as the senior marketing leader in the U.S., driving executive presence and cross-functional alignment from the Boston office.
- Directly lead and develop the U.S. team, providing clarity, prioritization, and performance accountability.
- Partner closely with sales to strengthen pipeline quality, improve conversion, and support enterprise deal strategy.
- Ensure alignment between global strategy and U.S. market execution, incorporating customer and market insights.
- Own pipeline generation targets and marketing-sourced revenue contribution.
- Build and scale multi-channel programs across inbound, outbound, paid media, lifecycle, and partner channels.
- Unlock growth opportunities in paid search, paid social, video, and conversion optimization.
- Drive structured experimentation across audiences, creative, and funnel stages.
- Partner with SDR and AE leadership for pipeline quality, messaging alignment, and lead handoff.
- Ensure marketing operations excellence including data integrity, attribution, automation, and reporting.
- Establish KPIs across the funnel and drive accountability through analysis and experimentation.
- Manage and optimize paid channel investments (LinkedIn, Google, Meta, emerging platforms) with ROI discipline.
- Drive rigorous testing and continuous improvement across campaigns, creative, and conversion.

## Requirements
- 8-10 years of B2B SaaS marketing experience, with significant demand generation leadership.
- Proven track record of driving measurable pipeline and revenue growth in mid-market and enterprise segments.
- Experience owning multi-channel demand engines, including paid media, lifecycle, content, and outbound support.
- Strong analytical orientation with deep understanding of attribution, funnel metrics, and ROI.
- Experience partnering closely with Sales leadership to drive revenue outcomes.
- Modern, strategic thinker who empowers teams rather than over-indexing on tactics.
- Executive presence and ability to operate as a trusted partner to the CEO.
- Experience in HRTech, Future of Work, or selling to HR/People leaders is a strong plus.

## Compensation
- $200k-$250k + bonus + equity

## Similar roles

- [VP of Demand Generation](https://hotfix.jobs/jobs/6fe7221b-f740-4cbe-8c46-4ebb1bc39bed) - Deepgram - Remote - $230k – $300k/yr
- [VP, Marketing, eComm](https://hotfix.jobs/jobs/3f06b2ab-ac57-4e96-a84a-bbf6595e21f0) - OpenLoop - Remote
- [VP of Growth](https://hotfix.jobs/jobs/9fe0cfde-3308-438b-9d55-8b26e5ca571d) - Mochi Health - San Francisco, CA
- [Director Lifecycle Marketing](https://hotfix.jobs/jobs/8f9e6f72-817b-49c0-8bd6-e6b9652b88bc) - Talkiatry - New York, NY - $200k – $250k/yr
- [Director of Demand Generation](https://hotfix.jobs/jobs/5410d389-6d97-4f64-b389-b058abe798e6) - Vapi - San Francisco, CA - $200k – $220k/yr

**Apply:** https://hotfix.jobs/jobs/a9e8e626-d4cc-40f5-be0c-3d4e5aa56372
**Canonical:** https://hotfix.jobs/jobs/a9e8e626-d4cc-40f5-be0c-3d4e5aa56372