# Senior GTM Engineer – Web & AI

**Company:** [Hiya](https://hotfix.jobs/companies/hiya)
**Location:** Seattle, WA
**Role:** GTM Engineering
**Salary:** $134k – $194k/yr
**Experience:** 5+ years
**Skills:** React, Next.js, Headless Cms, Contentful, Sanity, Storyblok, JavaScript, Google Analytics 4, Amplitude, Google Tag Manager, A/B Testing, Technical Seo, LLM APIs, Core Web Vitals, Salesforce
**Posted:** 2026-08-26

> Senior GTM Engineer responsible for growth-focused web strategy, scalable React/Next.js architecture, experimentation, analytics, AI integrations, and international web expansion. Requires 5–8+ years of growth, frontend, or product web development experience.

## Job Description

## Responsibilities
- Translate positioning and campaign strategy into high-converting web experiences.
- Optimize the buyer journey across awareness, consideration, and conversion stages.
- Own website KPIs including traffic, engagement, conversion rate, and pipeline contribution.
- Develop hypotheses and testing roadmaps and increase experimentation velocity across enterprise and PLG segments.
- Lead migration from Webflow to a modern headless CMS such as Contentful, Sanity, or Storyblok.
- Architect a scalable React/Next.js frontend and modular systems for rapid campaign and landing-page deployment.
- Establish performance, accessibility, and technical SEO best practices.
- Integrate AI agents and LLM APIs for dynamic content, personalization, SEO/GEO workflows, localization, and experimentation automation.
- Own international website expansion across 20+ markets, including multilingual and multiregion architecture.
- Build localization workflows, optimize regional SEO and performance, and ensure global compliance standards.
- Implement event tracking, data layers, and attribution frameworks.
- Maintain integrations across the website, CRM, marketing automation, and PLG systems.
- Ensure high-quality mobile and desktop experiences and maintain Core Web Vitals benchmarks.

## Requirements
- 5–8+ years of experience in growth engineering, frontend engineering, or product-focused web development.
- Strong React/Next.js or comparable modern frontend framework experience.
- Experience leading headless CMS implementations or migrations.
- Hands-on experience with web analytics tools such as Google Analytics 4 and Amplitude.
- Experience implementing A/B testing and experimentation frameworks.
- Strong understanding of technical SEO, GEO, AEO, and performance optimization.
- Experience integrating APIs and third-party systems into web platforms.

## Nice-to-Haves
- Experience in B2B SaaS or PLG environments.
- Familiarity with HubSpot, Salesforce, or Segment.
- Experience integrating AI APIs such as OpenAI or Anthropic.
- Experience with chatbots, AI voice agents, or other multichannel support solutions.
- Experience building multilingual and international web properties.

## Compensation and Benefits
- Salary range: $133,500–$194,000 annually.
- Equity compensation aligned with impact and company growth.
- Learning and development budget.
- Internal mobility opportunities.

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