# Senior Field Marketing Manager

**Company:** [Intercom](https://hotfix.jobs/companies/intercom)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $140k – $152k/yr
**Experience:** 6+ years
**Skills:** Field Marketing, Event Marketing, Demand Generation, B2B SaaS, Pipeline Generation, Account-Based Marketing, ABM, Stakeholder Management, Project Management, KPI Tracking, ROI Analysis
**Posted:** 2026-06-11

> Own and scale regional field marketing programs including roadshows, executive dinners, and sponsored events to generate pipeline and accelerate revenue in a B2B SaaS environment. Requires 6+ years of field/event marketing experience with strong sales partnership skills.

## Job Description

## Responsibilities
- Own regional event strategy: Plan and execute a portfolio of curated and third-party events, including roadshows, sponsored programs, virtual events, executive dinners, and hospitality experiences
- Own executive engagement strategy: Develop and execute a portfolio of executive marketing programs focused on engaging senior decision makers at target accounts
- Create high-touch 1:1 and 1:few experiences: Design curated programs that foster relationship-building, strategic conversations, and deeper customer engagement
- Drive pipeline generation and acceleration: Build programs that create net-new opportunities while also influencing and accelerating active deals
- Partner closely with Sales: Align with regional sales leaders to identify target accounts, define goals, and ensure strong pre- and post-event follow-up
- Design high-impact experiences: Develop engaging, tailored event formats that resonate with target audiences and create meaningful connections
- Manage third-party partnerships: Evaluate, negotiate, and manage sponsored event opportunities to maximize ROI
- Develop account-focused programs: Collaborate with GTM teams to support account-based marketing (ABM) initiatives through curated experiences
- Own performance measurement: Define KPIs, track results, and report on pipeline, influence, and revenue impact
- Build scalable processes: Create repeatable frameworks and playbooks for regional event execution and optimization
- Collaborate cross-functionally: Work closely with Brand, Growth, Product Marketing, and Customer teams to ensure consistent messaging and strong execution

## Requirements
- 6+ years of experience in field marketing, event marketing, or demand generation in a B2B SaaS environment
- Proven track record of driving pipeline generation and influencing revenue through events and field programs
- Experience executing both curated (owned) and third-party (sponsored) events
- Strong understanding of how to engage accounts across the funnel, from early-stage awareness to late-stage deal acceleration
- Excellent stakeholder management skills, with experience partnering closely with Sales and cross-functional teams
- Strategic mindset with the ability to connect program execution to broader business goals
- Strong project management and organizational skills, with the ability to manage multiple programs simultaneously
- Data-driven approach to measurement, reporting, and optimization
- Willingness to travel to support key regional events

## Nice-to-Haves
- Experience with ABM strategies and targeting

## Compensation & Benefits
- Competitive salary and meaningful equity
- Comprehensive medical, dental, and vision coverage
- Regular compensation reviews
- Unlimited access to Claude Code and best-in-class AI tools
- Flexible paid time off policy
- Paid Parental Leave Program
- 401k plan & match
- In-office bicycle storage
- Fun events for employees, friends, and family
- The base salary range for candidates within the San Francisco Bay Area is $140,000 - $152,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

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