# Director of Lifecycle Marketing

**Company:** [Upstart](https://hotfix.jobs/companies/upstart)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $196k – $271k/yr
**Experience:** 10+ years
**Skills:** Lifecycle Marketing, B2C Marketing, Marketing Automation, Iterable, Customer Data Platforms, Experimentation, Marketing Analytics, Email Marketing, Sms Marketing, Push Notifications, In-App Messaging, AI Automation, Audience Activation
**Posted:** 2026-09-10

> Leads lifecycle marketing strategy, performance, infrastructure, and team development across a multi-product portfolio. Requires 10+ years of B2C lifecycle marketing experience, people leadership, enterprise marketing automation expertise, and ownership of revenue-driven programs.

## Job Description

## Responsibilities
- Define and execute long-term Lifecycle Marketing strategy across Upstart products and customer journeys.
- Lead and develop a high-performing team of lifecycle marketing leaders, including managers.
- Own revenue and performance goals through experimentation, optimization, and automation.
- Partner with Product, Analytics, Creative, Product Marketing, and Growth Marketing teams.
- Deliver personalized customer experiences across email, push, SMS, in-app messaging, and emerging channels.
- Establish scalable lifecycle infrastructure, governance, and measurement frameworks.
- Champion AI and automation to improve operations, experimentation, productivity, and quality.

## Requirements
- Bachelor's degree or equivalent practical experience.
- 10+ years of B2C Lifecycle Marketing experience.
- 5+ years of direct people management experience, including leading managers.
- 4+ years of hands-on experience building and operating enterprise marketing automation platforms.
- Experience owning revenue-driven Lifecycle Marketing programs with performance targets, experimentation, and measurable growth.

## Nice-to-haves
- Experience with enterprise marketing automation platforms such as Iterable.
- Experience building lifecycle marketing programs for complex, regulated, or high-consideration customer journeys.
- Experience using customer data platforms to create and activate audiences.
- Ability to use AI tools for experimentation, workflow efficiency, campaign development, and marketing decisions.
- Ability to translate business strategy into scalable lifecycle programs and influence cross-functional stakeholders.

## Compensation and Benefits
- Anticipated base salary: $195,800–$271,000 USD.
- Target bonuses, equity compensation, and benefits including health coverage, retirement matching, employee stock purchase plan, paid leave, wellness and productivity allowances, and financial wellness resources.

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