# Marketing Operations Manager

**Company:** [Mixbook](https://hotfix.jobs/companies/mixbook)
**Location:** Remote
**Role:** Revenue Operations
**Experience:** 5+ years
**Skills:** iterable, appsflyer, ga4, google tag manager, rockerbox, impact, Looker, Google Ads, Meta Ads, shopify, utms, Attribution, GDPR, CCPA, APIs
**Posted:** 2026-07-17

> The Marketing Operations Manager stewards marketing technology, tracking, measurement, and cross-functional processes to enable faster execution, accurate measurement, and scalable growth campaigns across CRM, paid media, app growth, CRO, and analytics.

## Job Description

## Key Responsibilities

### Marketing Technology
- Serve as the operational steward of Mixbook's marketing technology ecosystem.
- Partner with channel owners to evaluate, implement, and optimize marketing platforms and integrations.
- Establish governance, documentation, and best practices across marketing systems.
- Improve operational efficiency through automation, AI, and scalable processes.

### Tracking & Measurement
- Own governance for campaign tracking, UTMs, events, attribution, and marketing data quality.
- Partner with Engineering, Platform, Data, and Analytics to implement and validate marketing instrumentation.
- Lead QA for marketing tracking across channels, platforms, and product launches.
- Monitor and resolve tracking, integration, and data quality issues.
- Ensure marketing technologies, tracking, and customer data practices support applicable privacy, consent, and compliance requirements.

### Cross-Functional Operations
- Translate Growth Marketing requirements into clear technical specifications for Engineering and Platform teams.
- Coordinate marketing technology implementations and launch readiness across cross-functional stakeholders.
- Drive alignment across Marketing, Product, Engineering, Data, Finance, and external vendors.
- Develop repeatable operational processes that improve execution and scalability.

### Reporting & Insights
- Partner with Analytics to define marketing reporting requirements.
- Validate that dashboards and reporting accurately reflect business and measurement requirements.
- Document metrics, tracking standards, and operational workflows.
- Identify opportunities to improve measurement, reporting, and operational effectiveness.

## Qualifications
- 5+ years of experience in Marketing Operations, Growth Operations, Marketing Technology, or a related role supporting DTC ecommerce, consumer app, subscription, or growth marketing organizations.
- Experience supporting cross-functional Growth Marketing teams across CRM/Lifecycle, Paid Media, App Marketing, CRO/Merchandising, Analytics, and Product.
- Hands-on experience implementing, administering, or optimizing marketing technology platforms and measurement tools such as Iterable, AppsFlyer, GA4, Google Tag Manager, Rockerbox, Impact, Looker, Google Ads, Meta Ads, or comparable platforms.
- Experience supporting DTC, ecommerce platforms (e.g. Shopify).
- Strong understanding of campaign tracking, event instrumentation, attribution, UTMs, pixels, customer journeys, marketing data quality, and measurement best practices.
- Experience partnering with Product, Engineering, Platform, Data, Analytics, Finance, and external vendors to deliver marketing technology initiatives.
- Ability to translate business requirements into technical requirements, implementation plans, QA processes, and operational workflows.
- Strong project management, documentation, and organizational skills with the ability to manage multiple initiatives and stakeholders simultaneously.
- Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams without direct authority.
- Working knowledge of marketing privacy, consent, and customer data governance requirements (e.g., GDPR, CCPA, CAN-SPAM).
- Experience with mobile app attribution, deep linking, and app event tracking.
- Familiarity with APIs, system integrations, and marketing data pipelines.
- Experience validating marketing data using structured queries.
- Experience using AI and automation tools to improve marketing operations, QA, documentation, or workflow efficiency.
- Experience supporting major product launches or cross-functional growth initiatives in a fast-paced consumer business.

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