# Senior Manager, Brand & Content

**Company:** [Taskrabbit](https://hotfix.jobs/companies/taskrabbit)
**Location:** New York, NY, San Francisco, CA
**Role:** Content Marketing
**Salary:** $142k – $189k/yr
**Experience:** 7+ years
**Skills:** Content Strategy, Brand Marketing, Editorial Strategy, Messaging Architecture, Social Media, Video Content, Customer Relationship Management, Public Relations, SEO, Aeo, Youtube, Instagram, TikTok, Asana, Ai Content Tools
**Posted:** 2026-08-07

> Leads Taskrabbit’s brand and content strategy, messaging architecture, campaign concepts, and scalable cross-channel content engine. The role requires 7+ years of experience, strong storytelling and analytical skills, and cross-functional collaboration with creative, growth, product, SEO, and regional teams.

## Job Description

## Responsibilities

### Own the Content Strategy & Narrative
- Develop and evolve Taskrabbit’s global content strategy and editorial calendar, anchored in brand positioning, service category insights, and life moments.
- Define content pillars, tone, proof-point hierarchy, and guidelines for balancing functional authority with emotional storytelling.
- Translate the brand platform into a scalable content system across channels, audiences, and demographics.
- Ensure content is consistent, connected, and reinforces a unified narrative.

### Build Messaging Architecture and Manage a Cross-Channel Content Engine
- Translate brand positioning into a messaging hierarchy covering the core narrative, category-level proof points, and audience-specific value propositions for clients, Taskers, and partners.
- Own the message map as a living document and extend it for new categories, markets, and partnerships.
- Partner with channel leads to adapt content for platform-specific formats and audiences while maintaining always-on programming.
- Align content strategy with SEO/AEO, high-intent search, and AI discovery opportunities.

### Champion the Brand through Campaign Development
- Develop and manage the end-to-end process for larger campaigns and brand moments.
- Generate campaign concepts rooted in cultural moments, category insights, or customer triggers.
- Prototype and pitch campaign directions with hooks, proof points, and channel plans.

### Partner with Creative to Scale Production
- Brief and develop scalable content formats, including video, social, and editorial content.
- Define repeatable formats and systems that enable high-quality, high-volume output.
- Contribute to AI-enabled creative workflows that increase efficiency and speed.

### Measurement and Optimization
- Define success metrics for content strategy.
- Analyze performance across channels and refine content strategy based on insights and business needs.

## Requirements
- 7+ years of experience in content strategy, brand marketing, or editorial roles.
- Ability to translate brand positioning into actionable content systems.
- Experience managing cross-channel content across social, video, CRM, PR, or editorial channels.
- Proven ability to build and scale content programs.
- Deep understanding of content performance across platforms such as YouTube, Instagram, and TikTok.
- Experience working cross-functionally with creative, growth, and product teams.
- Strong storytelling instincts combined with creative taste and analytical rigor.
- Comfort operating in a fast-paced environment and building systems from the ground up.
- Experience building messaging architecture or message maps.
- Track record of originating campaign ideas and getting concepts approved.
- Ability to present rough concepts to leadership and iterate quickly.

## Nice-to-Haves
- Experience in marketplace, consumer technology, or home and lifestyle brands.
- Familiarity with SEO/AEO and content for search and AI-driven discovery.
- Experience working with creators or influencer programs.
- Exposure to AI tools for content development and production.
- Proficiency with Asana or other project management tools.

## Compensation & Benefits
- Base pay range: **$142,000–$189,000**.
- Total compensation consists of base pay, bonus, benefits, and perks.
- Employer-paid health insurance and a 401(k) match with immediate vesting for US-based employees.
- Generous and flexible time off, including two company-wide closure weeks.
- Product, wellness, productivity, and education stipends.
- IKEA discounts and reproductive health support.
- Benefits vary by country of employment.

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