# Content Lead

**Company:** [Plaid](https://hotfix.jobs/companies/plaid)
**Location:** San Francisco, CA
**Role:** Content Marketing
**Salary:** $193k – $359k/yr
**Experience:** 15+ years
**Skills:** Content Strategy, Editorial, Content Marketing, B2B Marketing, Fintech, Writing, Storytelling, Data Analysis, Social Media Strategy, Demand Generation
**Posted:** 2026-03-24

> Leads content strategy, editorial operations, and team to drive demand gen and brand awareness for fintech platform. Requires 15+ years content marketing experience, strong writing, analytical skills, and B2B/fintech focus.

## Job Description

## Responsibilities
- Defining and scaling Plaid’s content strategy to drive demand generation and brand awareness.
- Building a high-functioning editorial operation, ensuring voice and tone consistency across channels, and elevating Plaid’s brand through high-quality, integrated content.
- Owning Plaid’s editorial calendar across Plaid’s owned channels.
- Managing Plaid’s blog and customer and partner newsletters, ensuring editorial voice, tone, and quality standards across all content.
- Overseeing organic social strategy to develop an engaging social presence for Plaid that grows comprehension for our products and trust in our brand.
- Partnering across marketing to align content with launches, campaigns, and demand generation goals.
- Building processes that streamline creation, increase output, and ensure cross-channel alignment.
- Managing and mentoring a lean content team and agencies.
- Measuring content performance and sharing insights.

## Requirements
- 15+ years of content marketing or editorial experience, with a focus on B2B or fintech.
- 8+ years of experience in building and managing high-performing content teams.
- Strong editorial judgment with ability to establish and enforce high editorial standards and a consistent voice.
- Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics.
- Strong analytical skills and ability to use data to assess content performance and drive program strategy.
- Willing to flex across strategy and execution.

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