# Growth Marketing Manager

**Company:** [Bevi](https://hotfix.jobs/companies/bevi)
**Location:** Boston, MA
**Role:** Growth Marketing
**Salary:** $94k – $116k/yr
**Experience:** 4+ years
**Skills:** HubSpot, WordPress, Email Marketing, Marketing Automation, lead scoring, A/B Testing, multivariate testing, landing pages, conversion tracking, segmentation, personalization, Workflow Automation, Statistical Analysis, HTML, CRM
**Posted:** 2026-08-04

> Own Bevi’s B2B email marketing engine, landing pages, campaign measurement, and experimentation across product launches, demand generation, events, and partner communications. The role requires 4–6 years of experience, expert HubSpot execution, WordPress proficiency, and strong cross-functional campaign management.

## Job Description

## Responsibilities

### Email Campaigns
- Build, send, QA, and measure email campaigns end-to-end in HubSpot.
- Configure templates, modules, personalization tokens, dynamic content, lists, segments, workflows, and reporting.
- Test rendering across email clients and devices, links, personalization, and deliverability before deployment.
- Track opens, clicks, conversions, unsubscribes, and pipeline or revenue impact after every send.
- Own the annual email roadmap across product launches, seasonal demand, events, and company priorities.
- Develop and maintain an email content playbook covering subject lines, copy length, design principles, CTA hierarchy, and personalization.
- Manage outbound email programs, including cold-audience sequencing, vertical-specific messaging, and BDR/SDR coordination.

### Product and Cross-Functional Marketing
- Lead email communications for product launches, flavor launches, product updates, seasonal announcements, and partner programs.
- Translate product releases into campaigns for customers and distribution partners.
- Run structured intake processes, shared calendars, editorial timelines, and stakeholder accountability across teams.

### Landing Pages and Web Experience
- Build and QA landing pages in WordPress and HubSpot.
- Configure forms, page copy, and conversion tracking.
- Maintain a landing-page testing roadmap covering headlines, forms, social proof, and CTA framing.
- Evaluate campaign formats and web approaches using performance data and business impact.

### Testing and Optimization
- Maintain email and landing-page testing roadmaps prioritized by expected impact and feasibility.
- Design and analyze A/B and multivariate tests across copy, creative, CTAs, timing, frequency, and sequencing.
- Apply test learnings systematically to improve campaign and conversion performance.

## Requirements
- 4–6 years of B2B marketing experience with deep ownership of email programs, including strategy, segmentation, and results accountability.
- Expert hands-on HubSpot experience, including campaigns, workflows, smart content, forms, sequences, lead scoring, and reporting.
- Proficiency with WordPress for landing-page builds and campaign asset management.
- Experience managing multi-email product-launch programs across multiple audience segments.
- Hands-on experience personally building, QAing, sending, and measuring campaigns.
- A/B testing experience including test design, statistical analysis, and application of learnings.
- Strong cross-functional project-management skills.
- Excellent written communication and email-copy editing abilities.
- High ownership orientation and strong attention to deployment quality.

## Compensation and Benefits
- Salary range: **$93,500–$115,500 USD**.
- Some roles may be eligible for commission or bonus incentives.
- Equity in the form of stock options.
- Health and medical benefits, flexible spending accounts, flexible PTO, and other Total Rewards benefits.
- Medical, dental, and vision insurance, with 95% of premiums paid by the employer.
- 401(k) with company match.
- Twelve company holidays and additional paid sick leave.
- Fully paid parental leave.
- Employer-paid disability and life insurance.
- Wellness and fitness reimbursements.
- Monthly cell phone and commuting stipends.
- Onsite snacks and weekly catered lunch.

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