# Strategist (Strategic, Creative), US East Coast Based

**Company:** [Kyra Health](https://hotfix.jobs/companies/kyra-health)
**Location:** Remote
**Role:** Other
**Salary:** $70k – $80k/yr
**Experience:** 3+ years
**Skills:** TikTok, Instagram, Youtube, Influencer Marketing, Audience Data, Performance Metrics, Trend Analysis, Campaign Strategy, Content Creation, Social Media Platforms
**Posted:** 2026-04-24

> Develops end-to-end influencer campaign strategies for beauty brands, blending data insights, trend forecasting, and creative concepts for TikTok, Instagram, and YouTube. Requires 3-4 years strategy experience in creator economy and strong TikTok fluency.

## Job Description

## What You’ll Be Doing

### 💡 Strategic Campaign Development
- Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs
- Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals
- Write high-quality briefs and strategic decks that inspire both clients and creators

### 📊 Insights, Data & Measurement Strategy
- Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs
- Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
- Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations

### 🔍 Trend Forecasting & Cultural Analysis
- Handle cultural listening, market research, and platform trend tracking within the beauty category
- Translate emerging insights into actionable campaign ideas and brand opportunities
- Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals

### 📞 Client Engagement & Strategic Advisory
- Join client calls to present strategic recommendations and explain the “why” behind campaign decisions
- Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback
- Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity

## What You Bring

### 🔑 Strategy Experience in the Creator Space
- 3–4 years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand
- Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube

### 💄 TikTok Fluency
- Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior
- Able to translate brand identities into authentic, scroll-stopping creator content

### 📈 Data-Driven Thinking
- Comfortable working with performance metrics, audience data, and platform insights
- Ability to structure frameworks, make data actionable, and present performance narratives clearly

### ✍️ Creative & Commercial Acumen
- Exceptional brief-writing, storytelling, and presentation skills
- Strong client presence with the ability to articulate ideas confidently and drive strategy forward

## What Makes You Stand Out
- A hybrid thinker who blends logic with creativity, intuition with structure
- Experience owning strategy across multiple live campaigns and strategic touchpoints
- Passion for beauty, social culture, and pushing the boundaries of what creator content can do

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