# Director, Search & Discoverability

**Company:** [Grow Therapy](https://hotfix.jobs/companies/grow-therapy)
**Location:** New York, NY
**Role:** Other
**Salary:** $189k – $231k/yr
**Experience:** 10+ years
**Skills:** SEO, aeo, technical seo, Content Strategy, structured data, youtube optimization, community platforms, search measurement, share of voice, organic growth, answer engine optimization, Data Analysis, product collaboration, agency management
**Posted:** 2026-07-28

> Own end-to-end strategy and execution for search, SEO/AEO, YouTube, Reddit/forums and emerging discovery channels at a mental health marketplace. Build measurement frameworks, partner with Product/Engineering/Content/Data, oversee agencies, and drive measurable organic growth and business impact through technical, content, and authority initiatives.

## Job Description

## Key Responsibilities
- Develop the strategy and roadmap for search and discoverability across all surfaces, spanning SEO, AEO, YouTube, forums like Reddit, and emerging discovery channels.
- Own the full set of inputs that drive organic performance—technical, content, architecture, structured data, brand, and more.
- Create and manage learning agendas and experiment frameworks that validate performance and inform prioritization.
- Build and own search measurement and data in partnership with Data and Finance, including rankings, share of voice, traffic quality, conversion, and attribution mapping.
- Oversee agency partners and build the Search & Discoverability org.
- Collaborate deeply with product and engineering teams to inform the roadmap, improve site and signal quality, and build the tracking and infrastructure that search programs depend on.
- Partner cross-functionally to set shared objectives, align on learning agendas, and drive accountability against measurable business growth.
- Evaluate query-level, surface-level, and content-level insights to guide optimization, product decisions, and resource investment—and ultimately drive improved customer outcomes.
- Lead cross-functional reviews, planning cycles, and post-mortems to ensure the organization has clear visibility into results and is operating strategically.
- Develop scalable systems, documentation, and workflows that support transparency, efficiency, and improved results.
- Stay current with search trends, algorithm and answer-engine shifts, and platform capabilities to regularly innovate and identify new opportunities for reach and efficiency.

## Qualifications
- 10+ years of experience in search, SEO/AEO and organic growth, ideally within a consumer marketplace.
- A proven track record of building and scaling search programs across multiple surfaces that drive measurable business outcomes.
- Highly innovative with experience pushing boundaries and finding unique and custom ways to solve problems.
- Relentless focus on measurable impact and driving real, rapid and sustainable business growth.
- Demonstrated expertise across the inputs that drive search and discoverability outcomes —technical SEO, content strategy, structured data, authority building, and answer-engine optimization—plus fluency with newer discovery surfaces like YouTube and community platforms.
- Strong analytical capabilities and the ability to translate data into actionable insights and clear recommendations.
- Experience informing product decisions and partnering closely with product and engineering teams to ship against a shared roadmap with measurable results.
- A genuine obsession with the customer and a habit of grounding every decision in how and where people find answers and information.
- A strategic and operational mindset, with the ability to set long-term direction while executing near-term objectives with excellence.
- Exceptional communication, collaboration, and stakeholder management skills across technical and non-technical teams.
- A steady, proactive, solutions-oriented approach when navigating ambiguity or competing priorities.

## Compensation & Benefits
**Base Compensation:** $189000–$231000 USD annually (varies by experience, qualifications, and location).

**Benefits:**
- Comprehensive health coverage (medical, dental, vision, life, disability).
- Up to 18 weeks parental leave and new child stipend.
- 401(k) program and equity opportunities.
- Stipends for home office setup, meals, and tailored in-office/remote perks.
- Flexible PTO, 12 paid holidays, and winter break week.
- Annual stipends for personal & professional growth.
- No-cost access to therapy, flexible self-care hours, and wellness app memberships (One Medical, Headspace, Talkspace).
- Additional perks including pet insurance, commuter benefits, and global travel assistance.

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