# VP, Sales

**Company:** [Muck Rack](https://hotfix.jobs/companies/muck-rack)
**Location:** Remote
**Role:** Account Executive
**Salary:** $400k – $450k/yr
**Experience:** 15+ years
**Skills:** Salesforce, CRM, Sales Analytics, Forecasting, Pipeline Management, B2B SaaS Sales, Enterprise Sales, Revenue Operations, Go-to-Market Strategy, Sales Strategy
**Posted:** 2026-04-27

> Leads sales organization to drive new business revenue across SMB, mid-market, enterprise, and strategic segments in B2B SaaS for PR/comms. Requires 15+ years sales leadership experience, operational rigor, and cross-functional collaboration.

## Job Description

## Responsibilities

- Own new business revenue performance across all sales segments, including pipeline generation, conversion, and quota attainment
- Lead and develop a multi-layered sales organization, managing managers and supporting their teams to consistently meet or exceed targets
- Raise the performance bar across the organization through clear expectations, structured inspection, and consistent accountability
- Establish and reinforce operational rigor across forecasting, pipeline management, and deal inspection
- Partner closely with Chief Revenue Officer to align on strategy, priorities, and performance expectations
- Build and execute sales strategies that improve win rates, deal velocity, and overall efficiency across segments
- Partner with Revenue Operations to improve forecasting accuracy, reporting, and visibility into performance
- Collaborate with Marketing, Product, and Customer Success to align go-to-market strategy and ensure a seamless customer journey
- Diagnose performance gaps across teams and implement clear, measurable plans to improve outcomes
- Act as a senior leader across the business, contributing to company-wide strategy and decision-making

## Success Metrics

- Consistent attainment of new business revenue targets across all segments
- Improved forecasting accuracy and reduced variance across the funnel
- Increased win rates and more efficient sales cycles
- Strong, consistent performance across sales teams and leaders
- Measurable improvement in talent quality, development, and retention
- Clear alignment and execution across GTM teams

## Requirements

- 15+ years of experience leading sales teams, with a strong background in B2B SaaS sales
- Direct experience selling into PR, communications, or media intelligence buyers, with deep familiarity with the PR/comms landscape
- Proven track record of leading multi-segment sales organizations to consistently meet or exceed revenue targets with clear experience leading enterprise and strategic sales functions
- Experience managing and developing sales leaders (not just individual contributors)
- Strong operational expertise in forecasting, pipeline management, and performance inspection
- Demonstrated ability to raise performance standards and manage through underperformance
- Proficiency with CRM tools (e.g. **Salesforce**) and sales analytics
- Strong executive presence and ability to influence across the organization
- Experience working cross-functionally with Marketing, Product, Customer Success, and Revenue Operations
- Ability to balance strategic thinking with hands-on execution
- Alignment with core values: Customer Devotion, Resilience, Transparency, Ownership

## Compensation

- On-target earnings: $400,000 – $450,000+ (base salary, variable compensation, equity)
- Geo-neutral compensation within the US

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