# Senior Manager Marketing Operations

**Company:** [Fleetio](https://hotfix.jobs/companies/fleetio)
**Location:** Remote
**Role:** Revenue Operations
**Experience:** 6+ years
**Skills:** Salesforce, Marketo, Bizible, ZoomInfo, Clay, Marketing Attribution, Lifecycle Management, Lead Scoring, Utm Parameters, Event Tracking, Pixel Implementation, GDPR, CCPA, Data Enrichment
**Posted:** 2026-08-24

> Leads marketing operations strategy and execution, owning lifecycle management, marketing technology, attribution, tracking, reporting, and data compliance. The role requires 6+ years of SaaS marketing operations experience and advanced Salesforce and Marketo expertise.

## Job Description

## Responsibilities

### Lifecycle Management
- Own and evolve the lead and contact lifecycle framework, including stage definitions, scoring, and routing rules, in partnership with Sales Operations and Revenue leadership.
- Build and maintain infrastructure that delivers the right communications at the right time.
- Ensure lifecycle stages are accurately reflected across Salesforce and Marketo, enabling clean handoffs between Marketing, SDR/BDR, and Sales.
- Assess conversion and velocity by stage and recommend funnel improvements.

### Marketing Technology Management
- Oversee and optimize Salesforce, Marketo, Bizible, and the broader marketing technology stack.
- Manage data enrichment and automation/engagement tools to maintain current, actionable data.
- Evaluate and implement new tools, including AI-driven data and enrichment vendors.

### Campaign Tracking, Attribution, and Reporting
- Develop tracking frameworks for digital touchpoints, including custom event tracking, UTMs, and pixel implementation.
- Apply basic website structure and coding knowledge to support tracking implementation and troubleshooting.
- Own and evolve marketing attribution strategy, models, technology, and UTM parameters.
- Partner with Data and Marketing Analytics to maintain KPI and ROI reporting for marketing functions.

### Data Management, Privacy, and Compliance
- Oversee consent management and marketing data privacy practices with Legal and Compliance.
- Drive contact and account data quality through enrichment using tools such as ZoomInfo and Clay.
- Ensure compliance with GDPR, CCPA, and other relevant privacy regulations.

## Requirements
- 6+ years of marketing operations experience in a SaaS startup environment.
- Experience supporting Revenue or Growth Marketing within a centralized Marketing Operations function.
- Hands-on ownership of marketing attribution strategy.
- Experience designing lifecycle stages and routing.
- Advanced Salesforce knowledge, including campaign reporting and dashboards.
- Advanced, current Marketo experience; Marketo certification is a bonus.
- Hands-on experience with data enrichment platforms.
- Strong understanding of GDPR, CCPA, and other data privacy regulations.
- Experience building and measuring integrated marketing campaigns.
- Strong communication, project management, prioritization, and stakeholder-management skills.
- Data-driven approach with the ability to interpret reporting and optimize marketing strategies.
- Ability to present recommendations and outcomes to senior leaders and teach others.
- Proactive problem-solving skills and interest in marketing operations technology trends.

## Benefits
- Multiple health and dental coverage options, with 100% employee and 50% family coverage.
- Vision insurance.
- Incentive stock options.
- 401(k) match of 4%.
- Four weeks of PTO, increasing after year two.
- 12 company holidays and two floating holidays.
- Paid parental leave: 16 weeks for birthing parents and four weeks for non-birthing parents.
- FSA and HSA options.
- Short- and long-term disability coverage.
- Community service funds.
- Professional development funds.
- Wellbeing fund of $150 quarterly.
- Business expense stipend of $125 quarterly.
- Mac laptop and new-hire equipment stipend.

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