# Staff Account Based Marketing Manager

**Company:** [GitLab](https://hotfix.jobs/companies/gitlab)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $139k – $235k/yr
**Experience:** 7+ years
**Skills:** ABM, B2B Marketing, saas marketing, account segmentation, Pipeline Management, marketing technology, sales alignment, attribution metrics, jobs to be done framework, vertical marketing, programmatic campaigns, intent signals
**Posted:** 2026-07-16

> Staff-level IC owning strategy and execution of 1:Few ABM programs for enterprise technical buyers. Leads vertical campaigns, tech stack evaluation, jobs-to-be-done segmentation, sales alignment, and measurement frameworks tied to pipeline and revenue in high-growth SaaS.

## Job Description

## Responsibilities
- Direct the strategy and end-to-end execution of our 1:Few tier, building campaigns for specific verticals like financial services or public sector with highly calibrated messaging.
- Oversee the assessment of our marketing technology stack, making build-vs-buy decisions based on performance and cost-efficiency rather than traditional platform reliance.
- Drive the transition from firmographic targeting to a "jobs to be done" approach, tailoring account segmentation and content to the specific problems a target account is solving.
- Partner with Sales leadership in monthly alignment meetings and quarterly reviews to ensure consistent signal-sharing and program synchronization.
- Identify and operationalize engagement signals, such as intent thresholds and webinar activity, to trigger effective SDR outreach and personalized messaging.
- Define and manage a robust measurement framework that connects ABM activities directly to pipeline generation and revenue outcomes.
- Collaborate across Content, Design, and Sales teams to ensure regional effectiveness while maintaining independent ownership of your strategic programs.

## Requirements
- Extensive B2B marketing experience selling to technical enterprise personas in a high-growth SaaS environment.
- Proven ability to run multi-tiered ABM programs at scale, encompassing both vertical-based campaigns and programmatic motions.
- Demonstrated track record of Sales alignment through shared accountability for pipeline results and account-level coordination.
- Ability to critically evaluate and implement marketing technology, with a preference for cost-effective and AI-native alternatives to legacy suites.
- Experience developing account segmentation and messaging based on solution-oriented or "jobs to be done" frameworks.
- Strong quantitative skills and a deep understanding of pipeline management and attribution metrics.
- A proactive builder's mindset with the initiative to design and own strategic programs from the ground up.

## Nice-to-Haves
- Experience with financial services or public sector verticals.
- Familiarity with AI-native marketing tools.

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