# TikTok Shop Content Strategist

**Company:** [Spotlight](https://hotfix.jobs/companies/spotlight)
**Location:** Remote
**Role:** Content Marketing
**Salary:** $60k – $75k/yr
**Experience:** 3+ years
**Skills:** TikTok, Tiktok Shop, Short-Form Video, Content Strategy, Creative Strategy, Social Media, Consumer Psychology, Creative Briefs, Creative Testing, Performance Marketing, E-Commerce, Affiliate Marketing, Influencer Marketing, Trend Research, Dtc
**Posted:** 2026-08-25

> Develops insight-led TikTok Shop strategies, concepts, creative briefs, and testing frameworks across consumer brands. The role requires 3+ years in content or creative strategy, strong TikTok fluency, consumer behavior knowledge, and the ability to turn trends and product benefits into sales-driving short-form content.

## Job Description

## Responsibilities

### Creative Strategy
- Develop creative strategies for TikTok Shop brands based on products, target consumers, competitive landscapes, and the TikTok environment.
- Understand products, differentiators, customers, and the problems products solve.
- Connect brand positioning, consumer psychology, TikTok culture, and commerce.
- Develop short-form TikTok concepts, scalable creative frameworks, hooks, storylines, and content ideas.
- Research TikTok trends, formats, creators, sounds, hooks, storytelling styles, memes, and emerging patterns.
- Identify relevant U.S. consumer trends and cultural opportunities.

### Creative Testing
- Create testing strategies for concepts, hooks, messages, formats, and creative angles.
- Develop variations around product and consumer insights.
- Form hypotheses about creative performance.
- Analyze results, identify winning patterns, and iterate or scale successful creative.
- Build repeatable creative testing frameworks while balancing originality and commercial objectives.

### Creative Briefs and Concept Development
- Create actionable briefs for creators, editors, production teams, and creative partners.
- Provide hooks, concepts, talking points, story structures, CTAs, product angles, and execution guidance.
- Generate original concepts for entertaining, educational, emotional, relatable, surprising, and culturally relevant short-form videos.
- Develop persona-specific creative angles and product-benefit messaging that does not feel like traditional advertising.
- Create content designed to drive product discovery, engagement, clicks, and purchases.

### Collaboration
- Partner with Account Managers, Creator Managers, clients, and creators on content strategy.
- Participate in client strategy discussions and communicate recommendations clearly.
- Educate internal teams on TikTok trends and creative opportunities.
- Iterate quickly based on feedback and manage multiple brands and categories.

## Requirements
- 3+ years of experience in content strategy, creative strategy, social media, advertising, brand marketing, or a related field.
- Strong understanding of TikTok and short-form video content.
- Demonstrated ability to develop original social media concepts.
- Understanding of attention-grabbing openings and consumer purchasing behavior.
- Excellent written and verbal communication skills.
- Ability to quickly understand products and identify compelling consumer benefits and angles.
- Ability to translate strategic insights into creative concepts and briefs.
- Strong research skills and ability to identify meaningful trends.
- Highly organized, able to manage multiple brands and initiatives, and comfortable in a fast-paced, high-accountability environment.

## Nice-to-Haves
- Direct TikTok content creation or strategy experience.
- TikTok Shop, e-commerce, DTC, affiliate marketing, or social commerce experience.
- Creator or influencer experience.
- Short-form video creative briefing experience.
- Creative testing or performance marketing experience.
- Consumer brand experience.
- Experience in beauty, health and wellness, food and beverage, fashion, lifestyle, or related consumer categories.
- Strong understanding of U.S. consumer trends.

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