# Senior Customer-Led Growth Manager

**Company:** [Latent](https://hotfix.jobs/companies/latent)
**Location:** New York, NY
**Role:** Growth Marketing
**Salary:** $200k – $220k/yr
**Experience:** 6+ years
**Skills:** HubSpot, AI Workflows, Paid Advertising, ABM, Demand Generation, Content Marketing, Case Studies, Analytics, Lifecycle Marketing, Video Production
**Posted:** 2026-05-14

> Owns customer-led growth by sourcing stories and proof from 45+ partners, producing content and video case studies, launching 360° demand gen campaigns across paid/ABM/lifecycle channels, supporting events, and building sales reference rosters. Requires 6+ years in B2B customer marketing/demand gen with AI tool proficiency.

## Job Description

## What you'll own

### 1. Find the stories, the data, the proof
- Go inside our 45+ partner systems to find the wins worth telling — clinical, operational, financial
- Build the customer-interview motion: who to talk to, what to ask, how to capture
- Surface data case studies - pull the numbers from PX, RevOps, and partner systems that turn a story into a verifiable result
- Maintain a live customer-quote and proof-point library every campaign can pull from
- Define a tiered story format: written, video, data card, executive testimonial, peer-reference

### 2. Make the content
- Activate the 15+ existing case studies (1 - 2 per month) across web, sales, and ABM
- Produce the video case studies alongside the Creative Lead
- Build a repeatable, low-friction production pipeline (creators, editors, partner approvals)
- Use AI workflows to spin one story into the full asset set - paid creative, lifecycle emails, sales narrative, social, web - in days, not weeks

### 3. Launch the campaigns that drive demand
- Coordinate three case-study 360 campaigns every asset built around one partner story, distributed across paid, ABM, lifecycle, and sales
- Map every story to ICP segment, persona, and funnel stage so it drives pipeline, not impressions
- Own the brief-to-launch motion: narrative, formats, audience, creative, distribution, measurement
- Partner with Growth on the demand programs that turn customer stories into pipeline (paid, ABM, lifecycle nurture)
- Measure customer-led campaigns against pipeline contribution, not engagement

### 4. Support customer events and activations
- Run customer-led webinars
- Co-design small-format dinners, roundtables, and customer-led peer sessions that pull buyers into the room
- Help shape activations at key events—agenda, customer presence, attendee mix
- Use customer voice to set the agenda and curate the guest list
- Feed event outputs (quotes, clips, learnings) back into the content engine and the demand campaigns
- Partner with PMM and Growth on event narrative, follow-up, and pipeline conversion

### 5. Stand up the customer reference roster for sales
- Build and maintain the live reference roster who'll talk to who, when, and on what topic
- Coordinate executive references for late-stage deals
- Track utilization and protect customer time

### 6. Make customer voice the default across the engine
- Make customer voice the default proof point in every Growth and PMM campaign
- Partner with PR/comms to feed customer stories into media placements and analyst briefings
- Use AI tools to accelerate transcription, drafting, asset variants, and distribution - so one interview can power ten outputs

## You'll do well here if
- You've spent 6+ years across customer marketing, demand gen, content, or campaign roles in B2B - and you've shipped case studies and run the paid and lifecycle motion that distributes them
- You think of customer voice as a demand engine, not a project
- You can find the line that turns a complicated win into a simple story, then build the campaign and the activation around it
- You're comfortable interviewing executives, clinicians, and operators - and equally comfortable in HubSpot, paid platforms, and analytics
- You actively use AI workflows to extend output and shorten cycle time - one interview powers ten outputs
- You treat customer time as the most expensive resource in the company
- You're an operator first; you ship, you don't just plan

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