# Product Marketing Manager

**Company:** [Granted](https://hotfix.jobs/companies/granted)
**Location:** New York, NY
**Role:** Product Marketing
**Salary:** $140k – $160k/yr
**Experience:** 4+ years
**Skills:** Product Marketing, Go-to-Market Strategy, messaging and positioning, landing page optimization, crm marketing, Lifecycle Marketing, customer.io, conversion optimization, Cross-Functional Collaboration
**Posted:** 2026-07-20

> Own end-to-end product launches, marketing site/landing pages, and CRM/lifecycle campaigns for an AI healthcare bill negotiation platform. Requires 4+ years product marketing experience with proven launches, strong consumer writing, and hands-on CRM skills at early-stage companies.

## Job Description

## What You'll Do
- Own launch GTM end-to-end — positioning, messaging, launch plans, and cross-functional coordination for every major product and feature release
- Own the LP / marketing site — page strategy, copy, conversion optimization, and ongoing iteration based on what's actually converting
- Own CRM and lifecycle marketing — onboarding flows, activation nudges, retention and win-back sequences, and segmentation logic
- Partner directly with Product and Engineering to build launch calendars and make sure marketing is never the reason a release slips or lands flat
- Translate product capabilities into a narrative that resonates with someone who is stressed, confused, and looking for help — not a features list
- Build repeatable playbooks for launches and lifecycle campaigns so quality doesn't depend on reinventing the process each time
- Work with the Head of Marketing to align launch and lifecycle work with paid, organic, and partnership motions — same story, same moment, different channels
- Define and track the metrics that matter for your surfaces — site conversion, activation rate, lifecycle engagement — and use them to prioritize your own roadmap

## Requirements
- 4+ years in product marketing, with direct ownership of launches, site/LP performance, or lifecycle marketing at a consumer or B2B2C company
- A track record of shipping launches that moved a real metric — not just a launch doc that looked good
- Strong writing instincts — you can turn a complex product into a message a stressed, non-expert consumer immediately understands
- Comfort owning a CRM/lifecycle tool (e.g. Customer.io) hands-on
- Experience working directly with Product and Engineering on launch timing and scope
- Comfort operating with minimal process — you build the playbook as you go rather than waiting for one

## Nice-to-Haves
- Background in healthcare, insurance, fintech, or other regulated consumer domains
- Experience at a seed/Series A company where you were the first dedicated product marketing hire
- Hands-on experience with landing page tools and basic conversion testing
- Familiarity with AI-powered or agentic products and how to talk about them credibly

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