# Senior Partnerships Marketing Manager

**Company:** [Onxmaps](https://hotfix.jobs/companies/onxmaps)
**Location:** Missoula, MT
**Role:** Partnerships
**Experience:** 8+ years
**Skills:** Co-Marketing, Partnership Strategy, Project Management, Brand Marketing, Growth Marketing, AI Tools, Audience Segmentation, Experiential Marketing, Sponsorship Marketing, Event Marketing
**Posted:** 2026-04-16

> Leads marketing strategy and execution for partnerships, building relationships with external brand teams, developing co-marketing campaigns, and managing cross-functional initiatives from strategy to launch. Requires 8+ years in partnerships or brand marketing with proven co-marketing results.

## Job Description

## Responsibilities

### Partnership Strategy & Relationships
- Serve as the primary marketing point of contact for partner organizations, building trusted, senior-level relationships with their marketing and brand teams.
- Work closely with onX's Partnerships Program Manager, providing marketing expertise and strategic voice.
- Represent onX's marketing perspective during deal formation, ensuring marketing value is built into every partnership.
- Own the feedback loop between partner stakeholders and onX's internal creative, brand, web, and growth teams.

### Go-to-Market & Campaign Development
- Lead co-marketing strategy for each partnership, tailoring to brand-level or vertical-specific approaches (Hunt, Offroad, Fish, Backcountry).
- Identify and prioritize net-new marketing channels through partnerships (retail co-op, event sponsorships, outfitter agreements, non-profit co-promotions).
- Provide recommendations, baseline messages, and clear vision for partnership engagements.
- Build and maintain onX's partnerships playbook, including philosophy, co-marketing capabilities, audience alignment, and mutual value.
- Develop tiered partnership frameworks defining marketing commitments and deliverables for Tier 1, 2, and 3 relationships.

### Project Management & Operational Excellence
- Own end-to-end briefing, scoping, and coordination for partnership marketing initiatives.
- Maintain forward-looking view of partner moments and campaign windows for the marketing calendar.
- Serve as single point of contact for marketing component of active partnerships.
- Build scalable workflows, templates, and playbooks for repeatable acquisition channels.
- Enforce creative and brand guidelines with partner teams.

### Execution & Cross-Functional Leadership
- Act as creative multiplier with strategic rationale, audience insight, message hierarchy, and execution POV.
- Handle hands-on tasks: scrubbing scripts, attending shoots, writing briefs, managing feedback, partner calls.
- Route partner audience insights to internal teams for acquisition, conversion, retention opportunities.
- Partner with product marketing, lifecycle, growth, web, and creative teams for consistent campaigns.
- Embed AI as co-pilot in workflows.

## Requirements
- Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
- 8+ years in partnerships marketing, brand marketing, or integrated marketing; 2-3 years managing external partner marketing relationships.
- Proven ability to develop and execute co-marketing programs end-to-end with results.
- Strong marketing expertise to serve as strategic voice with senior brand/marketing leaders.
- Exceptional project management for complex, multi-stakeholder initiatives.
- Multiplier mindset: reduce friction, bring POV, improve teams.
- Comfortable in ambiguity, building playbooks/frameworks/workflows.
- Strong curiosity for new technologies, including AI.
- Permanent US work authorization.
- Ability to travel monthly and quarterly to corporate office or strategic locations.

## Nice-to-Haves
- Experience with outdoor, automotive, or lifestyle consumer brands; familiarity with hunting, fishing, skiing, overlanding.
- Background in sponsorship marketing, experiential activations, event-based programs.
- Familiarity with first-party data strategy and audience segmentation in co-marketing.
- Experience managing agency relationships or directing external creative partners.
- Existing relationships in automotive, outdoor retail, gear manufacturers, media ecosystems.

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