# Marketing Data & Systems Analyst

**Company:** [Idme](https://hotfix.jobs/companies/idme)
**Location:** Mountain View, CA
**Role:** Data Analytics
**Salary:** $155k – $190k/yr
**Experience:** 5+ years
**Skills:** Marketo, Salesforce, Excel, Google Sheets, Tableau, Clay, Abm Platforms, A/B Testing, Marketing Automation, Campaign Analytics, Dashboard Reporting, Lead Segmentation, ROI Analysis, Project Management
**Posted:** 2026-08-24

> Analyzes and improves enterprise marketing systems, campaign data, automation workflows, and experimentation programs. The role requires 5–10 years of marketing systems experience, hands-on Marketo and Salesforce expertise, strong reporting and stakeholder-consultation skills, and a bachelor's degree or equivalent experience.

## Job Description

## Responsibilities

### Systems & Data Analysis
- Analyze campaign performance data using Excel, Google Sheets, Salesforce, and Marketo reporting.
- Study marketing systems and processes, including Marketo, Salesforce, Clay, ABM platforms, and campaign trafficking workflows, to identify improvements.
- Evaluate marketing technology tools and analyze the costs and benefits of system upgrades.

### Testing & Experimentation
- Design, execute, and evaluate A/B tests and experimentation frameworks for subject lines, CTAs, creative, lead conversion, and campaign functionality.
- Build and maintain dashboards and reports tracking KPIs, lead-funnel performance, and ROI.

### Stakeholder Consultation & Requirements Gathering
- Consult with Sales, Product Marketing, and Field Marketing stakeholders on how marketing technology systems support strategic objectives.
- Gather requirements and recommend campaign and systems improvements using clear, data-backed analysis.
- Partner with designers, copywriters, and vertical marketers to improve campaign messaging and targeting through automated systems.

### Campaign Systems Management
- Manage the integrated campaign calendar, schedules, timelines, deliverables, and cross-functional coordination.
- Plan and execute recurring email and nurture campaigns using Marketo and Salesforce, including segmentation and performance analysis.
- Oversee campaign project deliverables and apply project management practices to meet goals and deadlines.

## Requirements

- 5–10 years of experience working with marketing systems and data, ideally at a high-growth SaaS or technology company.
- Hands-on experience with Marketo and Salesforce, including configuration, segmentation, and reporting.
- Experience analyzing performance data and building dashboards or reports with Excel, Google Sheets, Tableau, or similar tools.
- Experience evaluating and recommending marketing technology tools and workflows.
- Strong stakeholder consultation and requirements-gathering skills across Sales, Product Marketing, and Field Marketing.
- Ability to manage overlapping deadlines and competing stakeholders.
- Bachelor's degree or equivalent experience.

## Nice-to-Have

- Experience with regulated industries such as Public Sector or Healthcare.

## Compensation & Benefits

- Annual base salary of **$155,471–$190,000 USD**.
- Comprehensive medical, dental, and vision coverage.
- Health savings, flexible spending, and commuter benefit accounts.
- Life, AD&D, disability, accident, and critical illness insurance.
- 401(k) with company match.
- Parental leave and paid time off, including company holidays.
- Referral bonus, employee assistance, pet insurance, travel assistance, wellbeing and childcare discounts, benefit advocacy, and learning and development benefits.

## Similar jobs

- [Growth & Monetization Analyst](https://hotfix.jobs/jobs/69aca69e-af2f-4cba-a4e3-38be3618eafe) - Eve - San Francisco, CA - $160k – $200k/yr
- [Product Analytics](https://hotfix.jobs/jobs/9b514970-625f-42c5-9c18-30066067534d) - OnePay - Remote - $150k – $180k/yr
- [Payments & Fraud Analyst](https://hotfix.jobs/jobs/a992d6bf-251f-406a-94f4-4c5e53f1222c) - Discord - $144k – $162k/yr
- [Product Performance Analyst](https://hotfix.jobs/jobs/7c4130fe-6c63-4dab-91c4-39f0dbe78b02) - Spade - New York, NY - $135k – $155k/yr
- [Data Analyst, Marketing](https://hotfix.jobs/jobs/ca49b434-8b6c-4aee-aac2-8c62346a2b8c) - Current - New York, NY - $130k – $175k/yr

**Apply:** https://hotfix.jobs/jobs/a2062d00-2ee9-4889-9ea3-223a3e5dfb2a
**Canonical:** https://hotfix.jobs/jobs/a2062d00-2ee9-4889-9ea3-223a3e5dfb2a