# Senior Product Manager, Buying & Optimization

**Company:** [Tatari](https://hotfix.jobs/companies/tatari)
**Location:** San Francisco, CA, Los Angeles, CA, New York, NY
**Role:** Product Management
**Salary:** $170k – $200k/yr
**Experience:** 4+ years
**Skills:** Product Management, Adtech, Ctv Advertising, Programmatic Advertising, AI/ML, Roadmapping, User Research, Cross-Functional Collaboration, Data Analysis, Experimentation
**Posted:** 2026-06-20

> Own product vision and roadmap for AI-powered TV/CTV media buying and campaign execution platform. Drive requirements, prioritization, and delivery working with engineering, data science, and media teams.

## Job Description

## Responsibilities
- Own the product vision, strategy, and execution for TV media buying and execution, end-to-end
- Define a compelling roadmap that differentiates the platform through automation and AI-driven capabilities
- Partner closely with Engineering, Data Science, and Media Buying to translate business and customer needs into clear, prioritized product requirements
- Drive feature prioritization and trade-offs based on customer impact, business value, and scalability of automated TV buying workflows
- Collaborate cross-functionally with Media Buying, Media Operations, Marketing, and Leadership to ensure alignment and successful launches
- Continuously monitor industry trends, competitive offerings, and emerging AI technologies to keep the product ahead of the evolving TV and CTV landscape
- Use data, customer feedback, and experimentation to iterate, optimize performance, and deliver measurable impact

## Qualifications
- 4+ years of product management experience in AdTech, with deep expertise in streaming and programmatic CTV advertising (linear TV experience is a strong plus)
- Proven track record of shipping impactful products, including building new capabilities or platforms from the ground up
- Strong communicator and influencer, able to articulate a clear product vision and defend roadmap decisions with data and conviction at the executive level
- Highly customer-centric, with demonstrated skill in uncovering real user needs, writing strong user stories, and solving complex workflow problems
- Experience partnering closely with Design to address diverse customer needs through user research, prototyping, and thoughtful UX decisions
- Passion for automation and AI-driven innovation, balanced with a pragmatic, execution-oriented mindset
- Comfortable operating in ambiguity and fast-moving environments, with a bias toward action and measurable outcomes

## Nice to Haves
- Experience working with AI/ML-powered products or data-driven optimization systems
- Familiarity with TV measurement, attribution, or identity challenges

## Benefits
- Total compensation ($170,000-200,000/Annually)
- Equity compensation
- Health insurance coverage for you and your dependents
- 401K, FSA, and commuter benefits
- $150 monthly spending account
- $1,000 annual continued education benefit
- $500 Newbie Productivity Perk
- Unlimited PTO and sick days
- Monthly Company Wellness Day Off
- Snacks, drinks, and catered lunches at the office
- Team building events
- Hybrid RTO of 2 days per week in office

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