# Integrated Marketing Manager, Developers

**Company:** [OpenAI](https://hotfix.jobs/companies/openai)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $266k – $295k/yr
**Experience:** 10+ years
**Skills:** Developer Marketing, Integrated Marketing, Brand Marketing, Product Marketing, Media Planning, Paid Media, Campaign Management, Agency Management, Creative Strategy, Storytelling, Audience Insights, APIs, Ai Products, Developer Tools, Marketing Analytics
**Posted:** 2026-08-24

> Leads integrated marketing strategies and campaigns for developers, founders, startups, and engineering teams building with AI products. The role requires approximately 10+ years of technology or developer marketing experience, strong creative and media judgment, and the ability to partner credibly with technical and cross-functional teams.

## Job Description

## Responsibilities
- Develop marketing strategies for developers, founders, startups, and engineering teams building with OpenAI.
- Partner with creative, media, and production agencies to develop briefs, evaluate concepts, improve work, and launch campaigns.
- Establish agency relationships, manage campaign budgets, plan media, and oversee paid media investments.
- Manage integrated campaigns across product launches, developer events, startup initiatives, community programs, and other builder-focused opportunities.
- Shape campaign positioning, creative concepts, storytelling, and channel strategy.
- Identify developers, founders, and companies building with OpenAI and develop thoughtful stories about them.
- Measure awareness, engagement, consideration, product adoption, and relevant business outcomes; apply insights to future campaigns.

## Requirements and Qualifications
- Approximately 10+ years of experience in developer marketing, integrated brand marketing, creative or media agencies, product marketing, or related technology marketing roles.
- Strong understanding of developers, founders, startups, engineering teams, and how technical audiences evaluate and adopt tools.
- Curiosity about APIs, models, developer tools, technical products, AI products, and emerging technologies.
- Ability to build credibility with engineers, product leaders, developer relations teams, and technical marketers.
- Ability to translate technical concepts into campaigns for founder, startup, and business audiences.
- Strong brand, media, visual, and creative judgment.
- Experience selecting and managing agencies, shaping campaign briefs, and delivering integrated marketing work.
- Analytical thinking, hands-on execution, strong relationship-building, and original ideas.
- High agency, comfort with ambiguity, constructive pushback, and strategic partnership skills.

## Compensation
- ATS-listed salary range: $266,000–$295,000 annually.

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