# Developer Product Marketing Lead

**Company:** [OpenRouter](https://hotfix.jobs/companies/openrouter)
**Location:** Remote
**Role:** Product Marketing
**Experience:** 5+ years
**Skills:** AI Tools, LLMs, API, Twitter, LinkedIn, Reddit, Discord, Content Strategy, Positioning, Ghostwriting, System Prompts, Blog Posts, Social Media, Web Copy
**Posted:** 2026-01-24

> Leads product marketing for developer audiences by owning external content strategy, editorial quality, product launch messaging, and AI-native content systems at an AI infrastructure company. Requires 5-7 years in product/developer marketing, technical fluency with APIs, and exceptional writing skills.

## Job Description

## What You'll Do

- **Serve as Editor-in-Chief**: Own editorial quality for all external content—ensuring clarity, consistency, technical accuracy, and strategic alignment across everything OpenRouter publishes.
- **Orchestrate and Systematize Content Strategy**: Coordinate and enable internal builders and executives to communicate effectively, ensuring coverage of key product launches and a cohesive point of view across all channels.
- **Own Product Launch Narratives**: Develop positioning and messaging for new features, model integrations, and product releases that establish technical authority and differentiation.
- **Build AI-Native Content Systems**: Design and manage the "system prompts" for AI-assisted content creation—establishing guardrails, quality standards, and brand guidelines that enable scalable, high-quality output.
- **Enable Founder-Led Marketing**: Support executives with ghostwriting, content strategy, and messaging guidance for personal accounts on Twitter, LinkedIn, and other platforms.

## What We're Looking For

- 5-7 years in product marketing or developer marketing, ideally at a technical platform, API-first company, or developer tool.
- Strong technical fluency with API products, developer workflows, and the ability to understand and communicate complex technical concepts clearly.
- Exceptional writing and editing skills with demonstrated ability to create compelling content across formats (blog posts, social media, web copy, positioning documents).
- Systems thinker with strong process design skills—you build frameworks and templates that enable others to execute consistently.
- Deep familiarity with developer communities on Reddit, Discord, and Twitter/X.
- Experience orchestrating content across multiple internal stakeholders and channels without direct management authority.
- Comfort with AI-native workflows—you embrace automation and AI-assisted content creation while maintaining editorial quality and strategic judgment. You have the technical fluency to serve as first-line reviewer of AI-generated content, validating technical accuracy before engineering review.
- Self-directed and comfortable with ambiguity—you can define the work, build the systems, and execute without a playbook.

## Nice to Have

- Prior experience in AI/ML, LLM ecosystems, or developer infrastructure products.
- Track record launching technical products or features with strong content-led strategies.
- Experience building and managing content systems, style guides, and brand voice frameworks.
- Strong social media presence or demonstrated ability to create viral, engaging technical content.
- Familiarity with developer communities, technical Twitter, and how developers discover and evaluate infrastructure tools.

## Why OpenRouter

- Competitive compensation, including base salary and equity.
- Fully remote team with a strong culture of autonomy and trust.

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